Gaming Innovation Group (GiG) has been slapped with a $25,000 (£19,140) by the New Jersey Division of Gaming Enforcement (NJDGE) after being found to be breaking a number of geolocation regulations across the garden state.
As part of an investigation, it was found that the operator had taken a bet from a customer located outside of the state boundaries, which is strictly prohibited under the state’s gambling laws.
The NJDGE has not disclosed the value nor type of the bet that was placed, but the fine is intended to act as a deterrent to those intending to be in contravention of the regulations.
Affiliates must consider the laws in place when looking to operate in the US, with assurance that industry watch dogs will be closely monitoring activities to ensure compliance.
GiG is yet to comment on the penalty. The operator had recently gained approval to launch its online gambling services in New Jersey last year, as well as having its vendor registration application approved. This meant that the operator can operate within the state’s affiliate marley, referring website traffic to regulated casinos and sportsbooks on a cost-per-acquisition basis.
GiG is not the only operator to have been sanctioned by the NJDGE, after GVC Holdings, The Stars Group and Rush Street Interactive have all been fined this year. The Stars Group was hit with a $10,000 fine for accepting bets on basketball games featuring two colleges.
Meanwhile Rush Street, which was found to allow minors to access their platform, was fined $30,000. GVC’s bwin subsidiary, meanwhile, was hit with an $81,000 fine for permitting self-excluded players to still wager bets on its platform.
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