Christmas is an incredibly busy time for business owners. Consumer activity will increase and shoppers will be on the hunt for deals and bargains. Affiliate marketing success this Christmas means adjusting your strategy to meet changing consumer needs during the festive period.
In this article, we’ve listed a few tips that can help you gear up for affiliate marketing success this Christmas..
Prepare Ahead of Time
Christmas can be hectic. If you want to take full advantage of the festive period, preparing ahead of time is critical.
Don’t leave things until the 1st of December. Start in November and begin drawing up strategies for the season. This is a time you can use to produce Christmas-specific marketing material, such as landing pages, images and banners, that you can use on your platform when the festive period kicks off.
You should also use this time to lay out budget structures and frameworks. You may have to increase your outgoings to take full advantage of this time of year, so it’s important that you are not spending beyond your means.
Research from Deloitte has revealed that consumer spending is expected to increase this Christmas when compared to previous years.
However, this doesn’t mean you can expect to see more conversions across any and all products. Specific products tend to sell more at Christmas, so it’s important that you are aware of what kind of goods will see a spike in popularity.
One of the best ways to do this is by analysing trends from previous years. For example, tech products sold particularly well over Christmas 2022. This means they could be the perfect product to promote during the festive period.
You also need to consider consumer preferences, especially across different demographic groups. For example, Gen Z shoppers are increasingly on the lookout for sustainable products over Christmas. If you are targeting this age group, or promoting environmentally friendly products, this information can help you hone and optimise your strategy.
During the Christmas period, the majority of shoppers will be on the hunt for deals and bargains. With so many gifts to buy for friends and family, shoppers will be looking for ways to make savings.
This presents a golden opportunity for affiliate marketing success this Christmas. By offering special festive deals and exclusive offers, you’ll be able to attract customers who are looking to pick up affordable gifts.
Be sure to put the affordability aspect of your deals at the front and centre of your marketing efforts. This will ensure consumers are aware of the savings they can make by purchasing products and services through your affiliate links.
What About Affiliate Program Managers?
For affiliate program managers, workload can increase significantly over the festive period. It’s important you are ready if you want to maximise results during this key time of year.
Effective communication is paramount. Your affiliates must be aware of the most important dates during the period, such as Black Friday, and you must ensure they have the tools and materials they need to promote products and drive sales.
Affiliates can benefit from a broad plan of action that they can follow to improve their chances of success. However, you must also be prepared to sit down one-on-one with individual partners if they need extra support during what can be a stressful time.
Ecommerce and shopping activity soars over Christmas. For success, preparation and market research are essential. You should also look to run seasonal offers and promotions. For affiliate program managers, ensure you are communicating with your partners and supporting them to make the most of this key time of year.