2BY2 Gaming: First Look deal can bridge affiliate gap

Video slots developer 2BY2 Gaming has described how the firm hopes to “finally bridge the gap” after striking a deal with First Look Games.

First Look, the ground-breaking platform that provides a direct link between game studios and online casino affiliates in order to maximise exposure of their game titles across the web, will enable 2BY2 Gaming can upload its entire portfolio to the Game Library.

This includes game information sheets and marketing assets such as images that affiliates can then download – individually or in bulk – and use to create content for their readers.

The developer has also signed up to First Look Premium, allowing it to upload game information and assets two weeks prior to launch which can then be accessed by a select group of affiliates – giving them a “first look”.

These affiliates can then create content for their websites and other marketing channels which remain hidden until the game officially lands in operator portfolios.

Tom Galanis, founder of First Look Games, said: “We are thrilled by this partnership with 2BY2 Gaming and believe our platform will offer the developer tremendous value”.

“2BY2 Gaming is a well-established and thriving premier game studio which seeds its content through aggregators and will hugely benefit from the direct exposure First Look Games gives them within our publisher network.”

Bob Schuijt, founder of MB Consulting International and the exclusive online distributor of 2BY2 Gaming video slot content, said: “The challenge as a game supplier is that we have little to no control on how and to what extend operators promote our games.

“By directly connecting with the affiliates and their networks, we can finally bridge this gap and have better control to promote our great library of successful video slot games to a larger audience of players globally.

“The participating affiliates gain by having quicker and easier access to all of our game assets to be published as content to their readers, 2BY2 Gaming benefits by having better player exposure to our great games and the operators enjoy more wagering on our games as well.

“We are excited to work with First Look Games and to make this partnership a great success.”

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