Gamification with Melinda Jacobs

Welcome back to the affiliate marketing podcast! As we near the end of this season we knew we had to bring you some of the best special guests. We have not failed in our goals as we introduce, Melinda Jacobs. Melinda brings a vast wealth of knowledge to the podcast about a very niche market. 

Melinda is a gamification expert, tech entrepreneur and N7 paragon. As the founder of the digital experience agency Subatomic, she’s helped companies and organizations develop interactive experiences that change behaviour through play, games, and gamification for more than 10 years. Her current role is as a founder and Co-CEO of Perkio where she’s on a mission to change the way organizations support their team’s wellbeing. 

Listen to hear more about 

  • Why you need gamification to help engage your customers 
  • How to build a communication process during this program 
  • The importance of storytelling 

[03:00] – Listen to hear what Gamification is

[07:00] – Melinda gives an indication on the tactics that are used within Gamification 

[13:00] – Hear what goals should be set out during this particular program 

[21:00] – Is gamification a costly strategy? Listen here. 

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Season 6 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    

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