Central and Eastern European operator, Fortuna Entertainment Group has migrated its Slovakia-facing sports book onto the Playtech IMS platform.
Fortuna customers now have the ability to access sportsbook funds across retail and online channels, while Fortuna will now be able to utilise Playtech’s Engagement Centre and responsible gambling tools across its omni-channel offering.
The launch, which marks the next stage in Fortuna and Playtech’s omni-channel deal which was extended in November 2018, with migration of its sportsbooks in the Czech Republic, Poland and Croatia to follow.
In addition to this, once the casino licensing process is complete, Fortuna will be launching Playtech’s casino suite along with the selection third-party gaming content across the platform. The Playtech front-end portal framework will be enabling Fortuna to both integrate and personalise content using data-driven customisation tools.
Fortuna chief executive Per Widerstrom said: “Our strategic partnership with Playtech is central to growth plans and success so far, Fortuna customers can now enjoy a sophisticated and seamless user experience.
“Playtech’s data-driven toolset allows for real time player messaging and engagement, immediately improving the quality of the player experience and taking our responsible gambling capabilities to the next level.”
Shimon Akad, chief operating officer of Playtech, added: “Fortuna’s continued growth trajectory is highly impressive and we are proud to be a strategic partner to one of the foremost operators in Europe.
“This partnership firmly leverages the power of the Playtech ONE solution, both from a marketing and player tracking perspective, and we believe there is further growth ahead as Fortuna continues to extend its omni-channel leadership.”
This migration comes after Playtech also expanded its relationship with Swiss Casinos-operated Casino Zürichsee last month, to launch a new online casino service and jackpot casino service along with a selection of casino games in Switzerland.
Playtech have supported Casino Zürichsee with the roll out of its platform earlier this month, and the operator will now be bolstering this offering through becoming the first online casino in Switzerland which will launch both live casino and jackpot games.