Follow the leader… Better Collective launches BetBehind

Industry affiliate Better Collective has confirmed the launch of its latest sports betting product BetBehind, an enhanced ‘auto-betting tool’ which allows users to instantly back the best tipsters from its extensive player/tipster community on

Detailing the release of BetBehind, Better Collective development states that it has brought ‘outside industry utility’ to sports betting user engagement, with the company focusing on ‘auto trading’ dynamics from the financial trading sector.

BetBehind will open bettingexpert’s community to new users, as punters will be able to follow top performing tipsters such as Carlooo, who since July has a winning yield of 17.7% attributed to his circa 1,400 tips on bettingexpert tips portal.

Jesper Sogaard

A pleased Jesper Søgaard, Founder and CEO of Better Collective, commented on the launch of BetBehind a key product release for 2017:

“BetBehind serves as a complementary product to the rest of our flagship suite. When seen on a spectrum, lies on the left, where users can review all tips and confirm their own sports passions with a community of peers. In the centre is SmartBets—made for sports passionate people looking for statistical support and advice on where to get the most value from the bookmakers.

“BetBehind now lies on the right end—appealing less to users seeking to fulfil sport passions and more to those putting their trust in numbers. For these users, entertainment is not about sports, it’s in the act of successful sports betting.”

Issuing an initial product breakdown Better Collective details the following BetBehind key features:

  •       Direct Bet feature with selected partners
  •       Follow bets in-play to see if they are winning or losing
  •       Personalisation through filters for sports, leagues, tipsters, and more
  •       Stake Management options using proven strategies (like the Kelly Criterion)
  •       Detailed track record of betting performance

“The launch of BetBehind goes to show we’re continuing to think outside the box at Better Collective, and we’re proud to present it in our flagship portfolio,” added Søgaard.

“The launch of BetBehind sees Copenhagen based Better Collective close a successful 2017, both at product and enterprise level. In 2017, Better Collective was again recognised as a leader in Danish tech enterprise, collecting its seventh Børsen Gazelle Award.”

Furthermore, was crowned ‘Affiliate of the Year’ at the 2017  SBC Awards for its constant commitment to responsibility, user knowledge and insights of betting markets and focus on community innovation.

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