According to recent reports, Flutter Entertainment is looking into the sale of its Oddschecker brand. Flutter, an organisation that is also the owner of leading brands like Paddy Power and Betfair has been working with an investment bank to deliver the sale.
A fall in betting sites
Oddschecker was founded in 1999 and since then, it has changed ownership several times. The sports betting comparison site is popular with players and gets a lot of traffic.
However, more recently, there has been a notable fall in betting sites on the platform. Many report that this change has been evident since Flutter acquired the platform. With fewer sites, the site is simply not performing in the way that it should.
A focus on iGaming and sports betting brands
According to the reports, the sale of Oddschecker could bring in £150 million for Flutter Entertainment. By selling the brand, they hope to bring in some extra income that can be pushed toward the sports betting and iGaming brands owned by the company.
It is clear that the company is hoping to focus on these brands going forward and the sale of a comparison site is just the first step. We expect Flutter to soon partially float its US FanDuel business in the next stage of the changes.
Flutter remains a leading brand in the UK market and is moving across various regions. We look forward to seeing what the future looks like for Oddschecker as it gains another new owner. Hopefully, the brand will remain in operation as it is relied on by many players and operators.