iGaming, affiliate, industry news

Finixio Announces the Appointment of New Head of Gambling Content

Affiliate firm Finixio has appointed Sacha Kinser as Head of Gambling Content as part of the company’s expansion drive in the iGaming market. 

Kinser joins Finixio from Game Lounge, where she most recently served as Head of Content, having worked her way up the ranks after joining the Malta-based firm in 2018 as a Content Manager.

Prior to that, she worked for SiGMA. Her standing in the iGaming community saw her recently shortlisted in the Top 3 for iGaming NEXT’s iGaming Manager IDOL of the year.

“I am thrilled to join Finixio, a company that stands out as being at the forefront of innovation and excellence,” said Kinser.

“My role here extends beyond a job title, it’s an opportunity for me to leverage my leadership skills to actively nurture and develop a strong, cohesive team. I am committed to fostering talent and potential, driving us to not only meet our goals but also to set new industry standards through our unified vision and collaborative effort.”

Finixio Boosts Editorial Team by 25

Finixio entered the international gambling market back in 2021, when it hired Neil Roarty as its head of North America to expand beyond its UK operation. Roarty is an industry veteran, having spent 15 years in the iGaming space, with his background including stints at Catena Media and Bettingpro.com Prior to joining Finixio, he was at affiliate network Wedge Traffic, which he set up in the US in 2019.

Since 2021 Finixio has been on an acquisition drive and has grown from a single gambling site (www.safebettingsites.com) to a network of over 20, with its flagship brands including www.sportslens.com and www.thesportsdaily.com.

Roarty said the appointment of the company’s first Head of Gambling Content, along with the further 24 staff it had hired to work under Kinser, demonstrated Finixio’s optimism about the international iGaming market.

“Our early experiences in the international gambling markets have led to a strong belief that this is going to be one of the growth engines of the affiliate market in the future. We are investing strongly in our gambling content team now to make sure we are well placed to benefit from the additional opportunities we expect to open up over the coming years,” said Roarty.

“We are delighted to have secured someone as experienced in the igaming market as Sacha and expect her leadership to play a key role in the company’s success in the future.”

Roarty added that the recent hires were part of a wider push on hiring across the firm, which is currently moving away from using contract and freelance staff and instead focusing on taking on more permanent employees in order to provide better services to clients. 

About Finixio

Finixio is headquartered in London and has been operating as an affiliate in various verticals since 2018. The company has expanded recently via acquisitions and is now one of the world’s biggest advertising networks.

It currently has more than 200 employees, with its headquarters in London but staff located all over the world.

Finixio works with leading igaming operators including Bet365, BetMGM, Spreadex and LeoVegas. It operates more than 20 iGaming websites, including www.safebettingsites.com and www.sportslens.com/uk.

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