EveryMatrix, the iGaming software supplier and white label solutions provider, has entered into a partnership with compliance specialist beBettor.
Start-up beBettor has developed an API which can be integrated into partners’ sites in order to perform affordability checks on players.
This API also gathers information which is provided by the user while tracking their actions on a site with the enabled API, which it then cross-references with activity on other sites within a client’s network.
EveryMatrix has said that it hopes the new partnership will help in improving its social responsibility controls and also have the suspension of its UK operating licence lifted.
Earlier this month, EveryMatrix had its UK operating licence suspended by the GB Gambling Commission after the regulator said the decision was based on compliance activity at EveryMatrix, which included an examination of its customer interaction framework.
The Commission will now be carrying out a review into the supplier, and EveryMatrix has pledged to use the review to improve compliance procedures and processes across its business.
EveryMatrix chief executive Ebbe Groes said: “We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players.
“Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”
beBettor chief executive Harry Cott added: “Given the average online gambler in the UK now has four accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term.
“That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.”