launches to innovate the Esports Betting Ecosystem

The first Malta-built and Malta Gaming Authority (MGA) licensed esports betting platform, has announced its official launch and has also unveiled a partnership with the Esports Integrity Coalition (ESIC).

Upholding the betting compliance standards of the ESIC, provides a trusted betting platform that operates at the highest level of integrity in order to foster an environment of responsible gaming, while aiming to take a unique approach to innovation.

With the explosion of esports, major growth has subsequently been achieved by esports betting. Bettors are projected to wager $23.5 billion on esports by 2020, according to Eilers Research. Designed to deliver a clean and simple betting experience at its core, serves both first-time and experienced esports bettors through an intuitive navigation supported by tool tips and enhanced esports statistics. In 2018, additional features including gamification items that exist in esports will be added to the platform.

Founded by Benjamin Bradtke, formerly Head of Marketing at DOJO Madness, a venture capital backed esports big data startup, and executives at Frontloop Media, an igaming company, the site will offer a wide range of pre-match and in-play betting opportunities across all major titles including League of Legends, CS:GO, Dota2, Overwatch, and PUBG and will cover a wide range of global events.

Bradtke, commented: “ is aimed at providing the most secure, integrity-driven esports-first betting experience in the market. By only offering markets where integrity checks can be provided, adhering to the highest level of customer and data protections, and implementing tools to verify ages, we have no doubt that will provide the safest and most reputable platform to place your esports bets.”

Esports Integrity Commissioner, Ian Smith added: “ESIC is very pleased to partner with,” commented . “They will contribute to and benefit from our suspicious betting alert network and help sustain our vital anti-corruption education work. Most importantly, the more integrity-conscious betting operators like we partner with, the less opportunity there is for unscrupulous illegal operators to get a foothold in the market.”

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