EMNA AI Enters the Market with a New Approach to AI Visibility

Consumers are increasingly turning to AI platforms for product discovery, comparison, and purchase recommendations. For brands, this creates a new visibility challenge: instead of presenting hundreds of search results, AI assistants narrow the options down to a short list of recommendations.

Marketers therefore need answers to new questions: Does our brand appear? How is it presented? And if it doesn’t, why are competitors being recommended instead?

Traditional search metrics do not fully answer these questions, and brands need to understand what they can do to improve their position in AI-generated answers.

Against this backdrop, NYORDA Group has announced the full market launch of EMNA AI. The new AI visibility brand is designed to help brands move beyond measuring where they appear and turn those insights into managed content and publisher campaigns that improve how they are discovered, compared, and recommended.

Measurement Is Only the Starting Point

As AI visibility becomes a new marketing priority, brands need to know how often they appear, which prompts they show up for, how they compare with competitors, and which sources are shaping the answers. But knowing that a brand is missing from an important recommendation does not tell marketers how to change the outcome.

The bigger challenge is turning those insights into action. This is what EMNA AI was built for. It combines visibility intelligence with managed content and publisher campaigns, helping brands identify content gaps, activate relevant publishers, and measure how campaign activity affects AI visibility over time.

Measurement and Execution: How EMNA AI Works

EMNA brings measurement and execution together. Three core capabilities support this process.

1. Regenerative Score provides the starting point. It benchmarks a brand against competitors across 12 pillars, including reputation, authority, value proposition, persona alignment, and customer journey. The result shows where a brand is strong, where competitors have an advantage, and which areas could be prioritized.
2. Market Intelligence goes deeper into AI-generated answers. It measures AI Share of Voice across ChatGPT, Gemini, and Perplexity while analyzing priority prompts, competitor visibility, brand mentions, and cited sources. This gives the EMNA team the intelligence to identify where content and publisher activity could strengthen a brand’s position.
3. Partner Campaigns turns those insights into managed publisher campaigns. The EMNA team translates relevant prompts and content gaps into publisher-ready briefs, identifies suitable partners, and manages partner activation. As part of the NYORDA group, EMNA draws on a network of more than 180,000 publishers and 25 years of publisher relationships built through Tradedoubler. Publishers retain editorial control, while brands can track how campaigns affect AI Share of Voice, competitive position, and cited sources over time.

Matthias Stadelmeyer, CEO of NYORDA, explains:

AI is shaping which brands get chosen, and being visible is becoming a key commercial priority for brands. Our ambition is to help brands earn their place in this new world, with EMNA, we are putting more than 25 years of publisher relationships to work, giving brands the intelligence and connections to improve their AI visibility.

A New Opportunity for Publishers

AI discovery is also changing the role of publishers. Editorial articles, reviews, comparisons, and product information can help shape the answers generated by AI platforms, giving trusted third-party content a growing role in how brands are discovered.

For publishers, this creates new commercial opportunities. As brands look to strengthen their presence in AI-generated answers, they need credible content around the topics and questions consumers are asking.

EMNA AI connects these two sides. Publishers can access advertiser campaigns built around AI visibility while retaining editorial control over their content. For brands, this provides a way to activate relevant publishers as part of their AI visibility strategy.

AI Visibility Is Becoming Part of the Marketing Mix

As AI platforms become another place where consumers discover, compare, and choose brands, managing visibility in these environments will increasingly extend across marketing teams.

SEO teams need to expand their focus from rankings to the prompts and sources shaping AI answers. Content and brand teams need to understand which information gaps matter and how AI represents the brand, while media and partnership teams can activate the publishers influencing discovery.

AI visibility is therefore becoming another part of how brands manage discovery: understanding where they appear, why competitors appear instead, and what they can do to influence the answer.

EMNA AI’s full market launch reflects this shift by bringing measurement, campaign strategy, content intelligence, and publisher activation into one managed solution.

Find out more about EMNA AI.

About EMNA AI and NYORDA:

EMNA AI is the latest specialist brand within NYORDA, alongside Tradedoubler, Metapic, Appiness, and Retail Bridge Media. Together, the group addresses different parts of an increasingly fragmented discovery journey, spanning partner and influencer marketing, apps, retail media, and now AI visibility.

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This content has been produced for Affiverse by an independent Advertiser and expresses their own views, in their own words. If you would like to feature as an advertiser and be interviewed on Affiverse’s media content platform, please email [email protected].