DMF Session Preview: Digital 2.0

With less than three weeks to go until the second edition of the SBC Digital Marketing Forum (DMF), our agenda is built around ensuring the hard marketing questions you have, get answered.

You’ll experience top-quality panel and presentation discussions, along with some of the biggest business names in the affiliate and digital marketing sector talking through key points, latest trends and insights along with new industry developments.

The Digital Marketing Forum runs alongside Betting on Sports 2019 and CasinoBeats Summit, and this year it will be addressing issues such as global opportunities for affiliates and marketers along with the rise of esports and it’s convergence with sports betting as well as effective marketing strategies to engage millennials and the importance of video content marketing as a conversion stream.

If you’re still not sure about attending this event, take a new sneak preview into the topics which will be addressed during the panel discussions, one of which is delving into the Digital Marketing and Media buying channel and where block chain will maximise ad spend in years to come.

This session will deliver insights and advice which can be taken away to apply to your own businesses, with help coming from an industry expert, Zheng Zhang.

Zheng has extensive experience in programmatic advertising and media buying strategies and held a leading product role at the world’s first mobile demand side platform StrikeAd before he co-founded EnvisionX

He and his EnvisionX team entered the blockchain space in late 2017 and combined their comprehensive understanding of modern digital advertising and the new blockchain technology aiming to disrupt how digital advertising is being traded today, providing an easy-to-adopt blockchain solution for fully transparent and accountable advertising. 

When discussing the session with Zheng, he explained what direction he believes the digital marketing industry is heading in, and what he believes 2020 will bring, “There are a number of trends the brands should be aware of and make adjustment of their marketing strategy accordingly, such as a unified ID for the online audience targeting and attribution and the opening and growing of OTT as a new and more important advertising channel.”

He also touched on some of the key points he’d be covering  during the session “I would like to start with the current challenges of transparency and efficiency in digital advertising, then move to talk about the current status of blockchain technology in the industry and how the technology can be applied to address these challenges. 

“I will also share some of the learnings and insights from the pilots we ran recently, finishing with the challenges of applying the blockchain technology into your own business”

For more information on the event including speakers and the full agenda, check out the Digital Marketing Forum website. To speak to a member of the team about sponsorship and branding opportunities, please contact us on [email protected].

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