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The #1 source for affiliate marketing news, insights, and thought leadership. Stay ahead with expert contributions, industry trends, and the latest from the who's who of performance marketing.
By Affiverse
Hong Bao – Kalamba Games
Hong Bao is the new Chinese-themed slot release from online casino content developer Kalamba Games. RELEASE DATE Out now. THE PITCH “Kalamba Games has delivered its latest stunning slot Hong... Read More
Article
• March 18, 2019
By Affiverse
Lorena Torregrosa brings Maltese presence to SBC’s CasinoBeats brand
SBC has boosted its client team further with the appointment of former Luckia COO Lorena Torregrosa as Business Development Director. Based in Malta, Torregrosa will focus on managing key relationships... Read More
Article
• March 18, 2019
By Affiverse
Affiverse secures Vie esports as affiliate management client
Affiverse has secured a new client relationship with esports betting site Vie.gg for strategic affiliate management services. Under the terms of the affiliate management agreement, AI will manage and promote the... Read More
Article
• March 18, 2019
By Affiverse
Affiliate Spotlight: CasinoGuide Project Manager Alex Tester
Affiliate Spotlight shines a light on the key figures and latest affiliate sites from around the world. This week we chat to Alex Tester, CasinoGuide Project Manager, who explains the... Read More
Article
• March 18, 2019
By Affiverse
Jesper Søgaard: "It is important to stay transparent and compliant from the very beginning"
Ahead of Betting on Football 2019, Better Collective CEO Jesper Søgaard caught up with event host SBC for an exclusive preview interview. Søgaard is set to speak on the ‘Affiliate... Read More
Article
• March 18, 2019
By Affiverse
Racing Post B2B to launch new sports betting brand at sixth Betting on Football event
Racing Post B2B will launch its new sports betting brand Intellr at this week’s SBC Betting on Football conference. The well-known gambling content provider’s new site gives bookmakers and their... Read More
Article
• March 18, 2019
By Affiverse
XLMedia appoints Shaun O'Neill as Head of Sales
Digital performance marketing provider XLMedia has announced the appointment of Shaun O’Neill as the firm’s new Head of Sales with immediate effect. O’Neill will be responsible for the development and... Read More
Article
• March 15, 2019
By Affiverse
3 top tips for making #BOFCON week a networking success
Next week sees the start of one of the sports betting industries biggest event weeks, with our own Digital Marketing Forum taking place alongside Betting on Football, the PaymentExpert Forum and a... Read More
Article
• March 15, 2019
By Affiverse
Ben Cronin, Pinnacle: "Now more than ever, marketing strategies have to be well-rounded and data-driven"
With the inaugural Digital Marketing Forum less than a week away, we catch up with speaker Ben Cronin, Head of Content Marketing at Pinnacle, who explains how content can build... Read More
Article
• March 15, 2019
By Affiverse
Wazdan and B2B casino provider Chippy Software announce deal
Slot producer Wazdan has announced a partnership with Chippy Software, a B2B casino provider offering turnkey solutions Offering a one-stop solution to clients in the igaming industry, Chippy Software is... Read More
Article
• March 15, 2019
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Article
Celebrating the SME Rising Stars of Our Industry With the Affiverse RAV Awards
The affiliate marketing industry has always been a vibrant ecosystem of innovation, creativity, and relationship-building. Every day, we’re inspired by the incredible work happening across this space – especially by...
Podcast
From Setup to Scale: Growing Affiliate Programs the Right Way
On this week’s Affiliate Marketing Podcast, host Lee-Ann Johnstone is joined by Cindy Shen, Head of Account Management, EMEA at Everflow. With over 20 years of marketing experience, Cindy brings...
Article
The Next Chapter: Inside Affiverse Issue 3
Is Your Affiliate Strategy Ready for the Revolution That’s Already Underway? While most marketers are still using yesterday’s playbook, industry pioneers are quietly rewriting the rules of engagement—and the gap...
Webinar
Webinar: Attracting and Retaining Affiliates with Seamless Payment Experiences
In a recent webinar, industry experts Teddy Ludmer, Senior Alliance Manager at Tipalti, and Ioana Chirnogeanu, Head of Publisher Development EMEA at Everflow, shared invaluable insights on how payment systems...
Article
Affiverse Partners with iGB to Deliver Groundbreaking Affiliate Manager Academy
Affiverse is proud to announce its latest strategic partnership with iGB (iGaming Business) to co-launch the Affiliate Manager Academy at this year’s iGB L!VE event in Amsterdam. This collaboration marks...
Article
Pay Per Lead Affiliate Programs
12 MINS READ
After two decades in the affiliate marketing trenches, I’ve seen business models come and go. Yet Pay Per Lead (PPL) programs have not only endured but flourished as one of...
Article
Teachers of ELEVATE: 5 Minutes with Charlie Hills
ELEVATE Summit 2025, London’s exclusive performance marketing summit specifically designed for SMEs, is set to transform how small and medium businesses approach affiliate marketing. This Affiverse intimate gathering brings together...
Article
The Ultimate Guide to Profitable Affiliate Niches
After two decades in the affiliate marketing trenches, I’ve watched countless “golden opportunities” rise and fall. I’ve seen marketers chase shiny objects while missing the steady money-makers hiding in plain...