ComeOn! boosts compliance efforts with Rightlander

ComeOn! has become the latest online casino operator to sign-up to Rightlander, the innovative affiliate landing page tracker that allows operators to improve affiliate compliance and responsible gambling measures.

Rightlander’s technology scans any website and builds a list of all the locations where ComeOn! and its portfolio of brands are mentioned or linked to. It follows each link to its final destination on the website, takes a screenshot and stores it in a personalised library.

This allows the affiliate team at ComeOn! Connect to discover affiliate websites linking to their brands that they are currently unaware of, and means the operator can ensure that the affiliates sending traffic to their site(s) are doing so in a compliant and responsible manner.

Rightlander’s technology also allows ComeOn! to set “compliance violation events”, and will automatically notify the operator whenever they occur on any of the affiliate websites that link to its brand(s).

By using Rightlander, ComeOn! can demonstrate to the UK Gambling Commission and other regulators that it is doing all it can to ensure the affiliates sending traffic to their websites are acting responsibly.

Ian Sims, founder of Rightlander, said: “Compliance is now a key consideration for operators particularly when it comes to the affiliates they work with. We are thrilled to see ComeOn! ramping up its compliance efforts with the help of Rightlander.

“Our competitively priced product does all of the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.”

Katy Stafford at ComeOn! said: “Compliance is at the top of our agenda, and by working with Rightlander and its innovative technology we can be sure the affiliates promoting our brand(s) on our behalf are doing so in a compliant way.”

Rightlander has signed up a raft of tier one operator partners since it launched earlier in the year, including GVC, LeoVegas, bgo, Kindred Group and Red Queen.

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