Secure your Media Opportunities for 2026 Secure your Media Here
Login
Contact Us
HomeContent HubMarketing

Marketing

Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Affiverse
ASA couples up with Love Island stars to deliver social media checklist
The Advertising Standards Authority (ASA) has coupled up with ITV’s Love Island to develop a new social media ‘survival kit’ based around promotional posts and paid content.  Stars from the... Read More
Article
• July 25, 2019
By Affiverse
Facebook rolls out ‘Give Your Game Everything’ campaign
Facebook has rolled out a new ‘Give Your Game Everything’ campaign ahead of the Tokyo 2020 Olympics which seeks to support brands looking to prepare for their marketing activation during... Read More
Article
• July 25, 2019
By Affiverse
Instagram ‘like’ removal could alter influencer marketing strategies
Instagram recently confirmed that it would be carrying out a number of trial updates to the app – and has since announced that its test of hiding ‘likes’ on posts... Read More
Article
• July 22, 2019
By Affiverse
Facebook updates policy on targeted ads
In a move that will see an improvement to the transparency behind targeted content online, Facebook has introduced a number of updates to its suite of ad tools, offering Facebook... Read More
Article
• July 15, 2019
By Affiverse
Video Content : File Formats – what you need to know.
I’m a believer. I never was, but since I’ve started to create small chunks of video content in recent months to engage audiences about our services, I’m starting to see... Read More
Article
• June 6, 2019
By Affiverse
The importance of using earned media to improve your SEO
The media landscape has changed a lot over the years, and phrases like ‘earned media’ or ‘paid Media’ often get thrown around a lot. These terms tend to refer to... Read More
Article
• June 5, 2019
By Affiverse
Time for more advertisements as average time on Instagram goes up
Reports from eMarketer have confirmed that the amount of time people will spend on Facebook this year will remain unchanged from last year at 38-minutes. However, reports have indicated that... Read More
Article
• May 31, 2019
By Affiverse
Vie.gg Snack Week 3: Teams and Influencers – Finding your Niche
For the third entry to our Vie.gg snack series, the company has given us the run down on the most effective ways to actively engage with eSports players.  We’ve already gone through... Read More
Article
• May 21, 2019
By Affiverse
Instagram Engagement – 4 Key things for social engagement
Following on from this week’s Instagram story, we look at the 4 key things Instagram can teach you about social media. As one of the biggest and popular social media... Read More
Article
• May 21, 2019
By Affiverse
Instagram makes personalised Stories content available via Explore
Instagram is set to make it much easier for affiliates to promote their brands and products after announcing that Instagram Stories will now be made available on the app’s Explore... Read More
Article
• May 20, 2019
1 … 90 91 92 93 94 … 101
Marketing
Become A Contributor

Share your expertise and expand your reach and become a content contributor with us today!

Contact Us To Find Out More
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
More