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By Affiverse
Twitter 2.0 sees rise in hate speech according to new report
Elon Musk’s free speech utopia of Twitter 2.0 has predictably resulted in a rise in hate speech, according to a new report. Despite Musk’s own report shown at the Morgan... Read More
Article
• March 21, 2023
By Affiverse
What do the latest government TikTok bans mean for marketers?
TikTok has taken the social media world by storm. Once a relatively obscure video-sharing app, the platform has amassed over 1.4 billion users and established itself as a true digital... Read More
Article
• March 20, 2023
By Affiverse
TikTok to encroach on Google and Microsoft search engine territory?
Despite the ongoing turmoil between TikTok and the US and British governments, the social media platform shows no signs of slowing down. In fact, after having taken over the video... Read More
Article
• March 20, 2023
By Affiverse
ChatGPT-4 drops with image inputs
The latest update for the popular AI program, ChatGPT-4 has dropped, with new features that allow for image inputs. This means that images can now be uploaded in order to... Read More
Article
• March 17, 2023
By Affiverse
TikTok facing US ban as Biden puts his foot down
The US government has threatened to ban TikTok and its parent company, ByteDance, from the country unless its owners divest its stakes. In a long, historic battle between the East... Read More
Article
• March 17, 2023
By Affiverse
YouTube rolls out multi-language audio analytics feature
Last month, YouTube launched a multi-language audio feature for creators on the platform, allowing them to add various additional audio tracks to videos in multiple languages. As the platform looks... Read More
Article
• March 16, 2023
By Affiverse
TikTok and Dentsu partner to deliver new tracking solution
TikTok has announced details of a new partnership with advertising and PR firm Dentsu Digital, through which it will launch a new campaign tracking solution for marketers on the platform.... Read More
Article
• March 14, 2023
By Affiverse
TikTok blocks app store links in user bios
After emerging reports, TikTok has confirmed that links to app stores in creator bios will now be blocked. Previously, creators could include links to third-party apps and stores in their... Read More
Article
• March 10, 2023
By Affiverse
Analyse TikTok ads with Keyword Insights
Video-sharing platform TikTok is one of the world’s fastest-growing social media channels, with a current active user base of over 1 billion. With these incredible numbers, it will come as... Read More
Article
• March 9, 2023
By Affiverse
TikTok rolls out Series monetization feature
TikTok has confirmed the launch of a new feature designed to further improve monetization options for creators on the platform. Traditionally, short-form videos have proved more difficult to monetize as... Read More
Article
• March 8, 2023
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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