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Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Rishi Lakhani
Why Bloggers Need to Diversify Now: Google’s AI Search Is Eating Your Clicks
If you’re a recipe, travel, or lifestyle blogger who’s seen a dip in your traffic lately—you’re not imagining things. Google’s latest March 2025 core update and its aggressive push into... Read More
Article
• April 10, 2025
By Rishi Lakhani
Google and AI Content: Walking the Tightrope in Affiliate Marketing
AI-generated content has become both a powerful tool and a potential minefield for affiliate marketers. Google’s stance on AI content, while evolving, sends mixed signals that require careful navigation. Drawing... Read More
Article
• April 10, 2025
By Affiverse
Scaling Your Affiliate Program Using Content on Performance
In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Jodie Millward, the Agency Partnerships Lead at Linkby. They discuss the evolution of affiliate marketing, focusing on... Listen Now
Podcast
• April 10, 2025
By Simon Theakston
Reddit’s New Ad Settings Could Undercut Affiliate Reach
Reddit has quietly rolled out a feature that allows users to hide all ads across the platform, giving paying subscribers more control over what they see — and potentially creating... Read More
Article
• April 9, 2025
By Emma Roberts
Profit from LinkedIn’s Latest Move: Video Trends & Tactics for Affiliates
LinkedIn has begun testing a video trends feature across its US platform, potentially altering how affiliate marketers engage with professional audiences. This move indicates LinkedIn’s increasing investment in video content,... Read More
Article
• April 8, 2025
By Simon Theakston
Fashion Substacks Are Everywhere. Is the Bubble About to Burst?
Fashion writers, stylists, editors, and influencers are all doing the same thing right now: launching newsletters. Substack has become the go-to platform for independent voices in the fashion space—offering creative... Read More
Article
• April 8, 2025
By Rishi Lakhani
Influencer’s Infant Formula Endorsement Lands Sainsbury’s in Hot Water: A Wake-Up Call for Affiliate Marketing
In a landmark decision that has sent shockwaves through the affiliate marketing world, the Advertising Standards Authority (ASA) has upheld complaints against retail giant Sainsbury’s and influencer Kayleigh Johnson for... Read More
Article
• April 7, 2025
By Emma Roberts
The Art of the Moment: Leveraging Time-Sensitive Social Media for Affiliate Marketing
Timing is everything. Hemisphere-wide trends arrive and disappear in the blink of an eye and the same is true for seasonal sales, holiday specials, and a lot more. Leveraging social... Read More
Affiverse Partner
Article
• April 7, 2025
By Rishi Lakhani
Google Warns Against Filler Content: What Affiliate Marketers Need to Know
Google’s Search Liaison John Mueller has issued an important warning about “filler content” that should capture the attention of affiliate marketers and content creators across all niches. The caution comes... Read More
Article
• April 7, 2025
By Rishi Lakhani
Understanding Ad Hijacking: What Affiliate Program Managers Need to Know
Ad hijacking is an increasingly serious threat in the affiliate marketing ecosystem. For affiliate program managers, understanding what it is—and how to stop it—is crucial to protecting your brand’s integrity,... Read More
Article
• April 5, 2025
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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