Secure your Media Opportunities for 2026 Secure your Media Here
Login
Contact Us
HomeContent HubMarketing

Marketing

Cutting-edge campaigns, strategies, and techniques to grow and engage your audience, with insights from partners.
By Rishi Lakhani
Google’s ccTLD Consolidation Poses Challenges for SEO Tools and Regional Performance Tracking
Google has announced a significant change to its domain structure, with plans to redirect all country code top-level domains (ccTLDs) to google.com over the coming months. This consolidation, while streamlining... Read More
Article
• April 15, 2025
By Simon Theakston
TikTok Launches SME Council to Help Small Businesses Tap into Digital Power
TikTok has launched a new UK-based council aimed at supporting small and medium-sized businesses (SMEs), giving them a direct line into the platform’s leadership — and a chance to shape... Read More
Article
• April 15, 2025
By Emma Roberts
The Rise of Answer Engine Optimisation
Search Has Changed A new approach is rapidly gaining prominence: Answer Engine Optimisation (AEO). This emerging strategy represents a fundamental shift in how content creators must think about visibility in... Read More
Article
• April 14, 2025
By Emma Roberts
Google Overhauls Spam Definitions in Major Search Quality Update
In a significant move that could reshape search rankings across industries, Google has completely reorganised and expanded its definition of spam content in the latest Search Quality Evaluator Guidelines. The... Read More
Article
• April 14, 2025
By Simon Theakston
LinkedIn Adds AI Tools to Ad Campaigns: What It Means for B2B Marketers and Affiliates
LinkedIn has rolled out a new set of AI tools for advertisers, aimed at making it easier to create and optimise campaigns across the platform. It’s the latest move in... Read More
Article
• April 14, 2025
By Affiverse
The Ultimate Guide to Native Advertising For Affiliates
The Affiliate Marketer’s Guide to Native Advertising: Strategies for Authentic Promotion in a Skeptical World Your promotional strategy can make the difference between ignored links and consistent conversions. While many... Read More
Article
• April 13, 2025
By Affiverse
How to Improve your Content Marketing Strategy
Beyond Basics: Transforming Your Content Marketing Strategy for Today’s Digital Battlefield In an era where attention is the ultimate currency, yesterday’s content marketing playbook won’t cut it anymore. The digital... Read More
Article
• April 13, 2025
By Rishi Lakhani
Maximising SaaS Affiliate Commissions Through Strategic PPC
Promoting Software-as-a-Service (SaaS) products is big business right now. SaaS is a fast growing industry with the global SaaS market currently expected to grow from approximately $317 billion as estimated in... Read More
Article
• April 13, 2025
By Rishi Lakhani
The Ultimate Guide to Telegram Engagement Tools
As Telegram solidifies its position as a premier platform for digital community building, the ecosystem of tools supporting channel and group management continues to expand. With over 800 million monthly... Read More
Article
• April 13, 2025
By
Best Buy Takes Bold Step into Influencer Marketing Arena, Challenging Retail Giants
In a strategic move to capture a slice of the $32 billion creator economy, Best Buy is launching an influencer program that will allow popular internet personalities to curate branded... Read More
Article
• April 12, 2025
1 … 29 30 31 32 33 … 101
Marketing
Become A Contributor

Share your expertise and expand your reach and become a content contributor with us today!

Contact Us To Find Out More
TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
More