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By Emma Roberts
APMA’s Voice of the Affiliate Nation 2025 Reveals Industry Split on AI’s Impact
The affiliate marketing sector stands at a crossroads, with practitioners divided almost equally between viewing artificial intelligence as pure opportunity or recognising it as both catalyst and threat, according to new research... Read More
Article
• October 29, 2025
By Rishi Lakhani
Peak Season 2025: Strategic Budget Allocation Blueprint for Affiliate Marketers
The 2025 holiday shopping season confronts affiliate marketers with a complex contradiction. Shopify’s Global Holiday Retail Report reveals planned spending for Black Friday Cyber Monday has climbed to £192 per... Read More
Article
• October 29, 2025
By Rishi Lakhani
The Hidden Goldmine: Why Closed Communities Are Becoming Affiliate Marketing’s Secret Weapon
When Google’s organic search feels like shouting into a void and paid ads cost more than a small car payment, smart affiliate marketers are discovering something unexpected: the humble Facebook... Read More
Article
• October 28, 2025
By Emma Roberts
WPP’s DIY Ad Platform: A New Threat to Affiliate Marketing Budgets?
The world’s largest advertising group has just handed smaller brands and performance marketers a tool that could reshape where marketing budgets flow. WPP’s launch of Open Pro, an AI-powered self-service... Read More
Article
• October 27, 2025
By Rishi Lakhani
Perplexity’s Comet Browser: When Your AI Assistant Becomes a Security Liability
The pitch sounded revolutionary: an AI-powered browser that handles web tasks while you focus on what matters. Perplexity’s Comet browser promised to transform how we interact with the internet, conducting... Read More
Article
• October 27, 2025
By Rishi Lakhani
OpenAI Takes Aim at Google with ChatGPT Atlas Browser Launch
OpenAI has thrown down the gauntlet in the browser wars with the launch of ChatGPT Atlas, an AI-powered web browser that marks the company’s boldest expansion yet beyond conversational AI.... Read More
Article
• October 24, 2025
By Emma Roberts
Partnerize Targets Zero-Click Crisis With New Attribution Solution
Your affiliate program might be delivering more value than your dashboard suggests. As generative AI reshapes consumer behaviour, brands face a strategic blind spot that could be costing them millions... Read More
Affiverse Partner
Article
• October 22, 2025
By Emma Roberts
Enterprise AI Agents: What Amazon and Microsoft’s Latest Moves Mean for Affiliate Program Survival
The enterprise software landscape shifted dramatically this month as Amazon and Microsoft unveiled autonomous AI agents designed to eliminate manual workflows. For affiliate programs built on traditional partner outreach and... Read More
Article
• October 20, 2025
By Emma Roberts
Everflow and CatStats Help Affiliate Managers Boost Revenue with Predictive AI Matching
Everflow, the leading partner marketing platform, has announced a strategic technology partnership with CatStats, an AI-powered platform designed for affiliate networks to optimise offer matching. The platform partnership  solves a... Read More
Affiverse Partner
Article
• October 15, 2025
By Emma Roberts
Buffer’s Analysis of 11 Million Posts Challenges Conventional Wisdom on Content Volume
Heads up! If you’re running affiliate campaigns on TikTok—or evaluating whether the platform deserves more of your budget—Buffer’s latest research demands your attention. The data isn’t subtle: affiliates posting 11+... Read More
Article
• October 14, 2025
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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