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iGaming

The latest trends, regulations, and opportunities in the fast-growing iGaming sector, with insights from partners.
By Emma Roberts
Royal Partners to Attend ACE Alliance 2025 in Riga
Royal Partners, the award-winning iGaming affiliate program, will join ACE Alliance 2025 (August 14-16). The event, gathering industry leaders in Riga, offers a prime opportunity to discuss affiliate marketing trends... Read More
Article
• August 13, 2025
By Emma Roberts
How to Build a Culture That Lasts
It won’t be a stretch to say that most of today’s companies suffer from burnout, which often leads to high staff turnover and recruitment challenges. To battle these issues, a... Read More
Affiverse Partner
Article
• August 6, 2025
By Emma Roberts
Big News From 2RBO Affiliates: ToonieBet Joins Forces With the CFL!
We’re thrilled to share that ToonieBet, a 2RBO flagship brand, is now an official sports betting partner and online casino partner of the Canadian Football League. This multi-year partnership also... Read More
Affiverse Partner
Article
• August 4, 2025
By Emma Roberts
Alpha Affiliates Launches Worldwide Movement To Redefine Brand Storytelling
Alpha Affiliates has introduced its first-ever collection, Worldwide Movement, shot on the streets of London and released as a lookbook. This drop goes beyond fashion — it kickstarts a renewed... Read More
Affiverse Partner
Article
• July 31, 2025
By Emma Roberts
PIN-UP Partners: Traffic Source Trends in 2025 
Last week, we explored the data-driven approach to creative development at PIN-UP Partners, exploring how strategic brand positioning and cultural adaptation are reshaping performance marketing in the evolving iGaming space.... Read More
Affiverse Partner
Article
• July 31, 2025
By Emma Roberts
Betandyou Partners: The Direct Advertiser Behind an Award-Winning Rising Star Product
In an increasingly competitive affiliate landscape, partners aren’t just looking for high payouts, they want stability, transparency, and a product that truly delivers. That’s why more and more affiliates are... Read More
Affiverse Partner
Article
• July 29, 2025
By Emma Roberts
How PR Became the Glue of Modern Brands
Evgenia, Creative Producer at Alpha Affiliates, breaks down how PR has outgrown press lists and become a force shaping brand culture, emotional loyalty, and bottom-line growth — especially in high-velocity... Read More
Affiverse Partner
Article
• July 23, 2025
By Emma Roberts
V.Partners: Balancing Innovation and Operations to Scale Affiliate Success 
Affiverse CEO Lee-Ann Johnstone explores with Tanya Bratchykova, COO of V.Partners, how psychology-driven leadership and personalised partner segmentation creates deeper connections in an increasingly distributed industry… Managing a 22-person affiliate... Read More
Affiverse Partner
Article
• July 23, 2025
By Emma Roberts
PIN-UP Partners: Creatives That Convert
In an industry where a single creative can make or break a campaign's profitability, gambling affiliates face an increasingly complex challenge: how to craft compelling advertisements that drive conversions while... Read More
Affiverse Partner
Article
• July 23, 2025
By Emma Roberts
New Operators Enter Norwegian Market Despite Monopoly
Despite Norway’s tight gambling monopoly, 2025 has seen a notable increase in new offshore betting platforms targeting Norwegian users. These companies are entering the scene with advanced features, attractive offers,... Read More
Affiverse Partner
Article
• July 22, 2025
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LinkedIn creator profile connected to brand, partnership and performance icons.
Article
LinkedIn Creator Marketplace Adds a New Layer to B2B Creator Discovery
LinkedIn is making a clearer move into B2B creator discovery. The platform has introduced Creator Marketplace, a new section inside LinkedIn’s ad platform that helps advertisers find creators by sector,...
Podcast
How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming
Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, Lee-Ann Johnstone speaks with James Elliott, founder of Gamecheck, about casino fraud, cloned...
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Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
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Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
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Article
Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers
Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience....
Pinterest x Amazon graphic over a creator commerce shopping feed on tablet.
Article
Pinterest Adds Amazon Storefront Linking for Creators
Pinterest has added Amazon Storefront linking for eligible creators, giving them a cleaner way to connect product recommendations on Pinterest with their Amazon affiliate presence. The update lets creators feature...
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