By Affiverse
Better Collective reports FY24 revenue of €371M
Super iGaming affiliate Better Collective has reported its preliminary financial results for the fiscal year 2024, revealing a total revenue of €371 million. This represents a 12.6% increase from 2023... Read More
Article
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February 11, 2025
By Affiverse
Your dose of insight from iGB Affiliate 2025 with Vitalii, Head of PIN-UP Partners
One of the year’s first big conferences, iGB Affiliate 2025, wrapped up in Barcelona, and the PIN-UP Partners team soaked up all the key takeaways. Here’s what you need to... Read More
Article
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February 10, 2025
By Affiverse
China’s DeepSeek AI threatens Western models—what it means for affiliate marketing
OpenAI’s ChatGPT has been pretty much constantly in the headlines for the past couple of years, and the highly-sophisticated technology has dominated the AI landscape. However, a new, recently-released Chinese... Read More
Article
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February 7, 2025
By Affiverse
Lee-Ann Johnstone featured in Impact’s Incrementality Playbook: A must-read for performance marketers
Measuring the true impact of affiliate marketing is something that’s long been seen as a challenge. Traditional attribution models, for example, are often borrowed from paid search, and fail to... Read More
Article
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February 6, 2025
By Affiverse
The Affiliate Marketing Playbook: Key Insights from This Season’s Guests
Here we are with another season finale for the Affiliate Marketing Podcast which, thanks to our listeners, has reached 500,000 downloads… and counting! Lee-Ann takes us through what resonated the... Listen Now
Podcast
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February 6, 2025
By Affiverse
North East Digital Agencies Join Forces to Boost E-commerce Growth
Redu Group and Mira Marketing, two North East-based digital agencies, have announced a partnership to help e-commerce businesses get better results from their marketing. Redu Group has built its reputation... Read More
Article
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February 5, 2025
By Affiverse
Admitad’s Hybrid Tracking Approach Boosts Affiliate Revenues by 30%
Affiliate marketing has long been a performance-driven industry, but in recent years, tracking limitations have become a major challenge. With increasing restrictions on third-party cookies and tighter data privacy regulations,... Read More
Article
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February 5, 2025
By Affiverse
Publicis Bets on AI to Stay Ahead in the Advertising Industry
Publicis Groupe, one of the world’s largest advertising firms, is doubling down on artificial intelligence (AI) to maintain its competitive edge. The company has announced plans to invest 100 million... Read More
Article
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February 4, 2025
By Affiverse
How Trump’s Tariff Plan Could Reshape Digital Advertising and E-commerce in the US
The digital advertising industry is bracing for potential upheaval as US President Donald Trump signals a tougher stance on Chinese e-commerce platforms like Temu and Shein. His proposed tariff increases... Read More
Article
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February 4, 2025
By Affiverse
Why User-Generated Content is the Future of Digital Marketing
User-generated content (UGC) has become a powerful force in digital marketing, shifting the balance of influence away from brands and towards consumers. Rather than relying solely on professionally curated ads... Read More
Article
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February 3, 2025
