Casumo agrees deal with Enteractive’s (Re)Activation platform

Casumo, the online gaming brand has now come to agree a deal which will see them implement Enteractive’s tech platform (Re)Activation Cloud as an extension of its CRM cycle, with the aim of boosting player activity and brand loyalty.

Enteractive said the (Re)Activation plug-and-play service will be allowing Casumo to increase player retention, along with player loyalty, while also safeguarding and adding a more human touch to its responsible gaming efforts.

The (Re)Activation solution uses native-speaking agents combined with robust tech, driven by human interaction.

Through using a player-centred approach which improves the customer experience, the (Re)Activation Cloud also integrates with the operator’s player acquisition-retention ecosystem.

All Enteractive processes are GDPR compliant and are also built for operator compliance along with player protection.

Casumo player engagement lead Ludovic Diler said: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction.

“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.

“We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”

Enteractive chief executive Mikael Hansson added: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match.

“Our Reactivation Cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey.

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