The iGaming integration platform, CasinoEngine – who are powered by EveryMatrix, have agreed to work with independent marketing platform, BlueRibbon on jackpot-based promotions.
The arrangement will see CasinoEngine’s operator network have access to new tools for brand differentiation, while also having the ability to be able to launch jackpot-based promotions across all their verticals.
CasinoEngine becomes one of the first platforms to offer clients the ability to encourage players through using jackpot promotions, while simultaneously complying with regulatory restrictions in various worldwide markets.
Amund Stensland, said: “CasinoEngine’s mission is to offer both a variety of content and the necessary tools for casino operators to reach their desired audiences,” EveryMatrix head of vendor management.
“As seen from previous experiences, jackpots have the power to drive player acquisition and boost engagement.”
Amir Askarov, chief executive of BlueRibbon, added: “We’re excited to partner with a leading platform like CasinoEngine which will enable us to offer our unique and innovative player engagement platform to additional operators who are running on the platform.
“EveryMatrix has a long history of working with best-of-breed products in the industry and choosing to work with BlueRibbon is yet another confirmation of the value that our platform brings to operators who are looking for the next generation of engagement tools.