Carousel Group to “aggressively shakeup the industry” with new affiliate program

Carousel Group has launched a new affiliate program in an attempt to drive players to its soon-to-be-launched sportsbook and racing brands.

‘The new kid on the block’ has promised to ‘aggressively shakeup the industry with its expert teams, purpose-built technology and dynamic, community driven approach to its brands’.

Carousel Group Affiliates is the first affiliate marketing offering from the company, and will look to attract European, Latin American and igaming affiliates worldwide to promote two new tier-one sportsbook and racing brands.

The Maltese-licensed sites will be powered by a cutting-edge, proprietary technology platform and will be offered to players in key markets such as Europe and Latin America.

Eduardo Huarte, Marketing Director at Carousel Group, said: “We are absolutely delighted to be launching our new affiliate programme at SiGMA later this month and to also provide delegates with a first look at our new sportsbook and racing brands.

“Affiliates remain a significant driver of new player traffic, and we look forward to working with some of the brightest and most creative publishers to promote our new brands to players in Europe, Latin America and beyond.”

Carousel Group will also be exhibiting at SiGMA next week, with senior members of the team on-hand to talk with delegates about Carousel Group Affiliates and the company’s two new brands.

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