Player-centric affiliate website BonusFinder has been given permission to expand its services to Colorado.
The Centennial State’s sports betting market will open next week, with operators allowed to offer mobile and land-based products from 1st May.
This move into Colorado is the fourth US state in which BonusFinder has obtained an affiliate licence.
Growing its US footprint
The other three states that BonusFinder is permitted to operate in are New Jersey, Pennsylvania and Indiana.
Fintan Costello, Managing Director for BonusFinder.com, shared his thoughts on moving into Colorado. These were as follows.
“We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.
“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.
“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”
Colorado chose to regulate sports betting last November, after a narrow referendum result.
It will join Michigan, Nevada, Delaware, New Jersey and Pennsylvania in offering digital sports betting services when it goes live.
Online casino searches on the rise in the US
According to research from BonusFinder, searches for online casino operators in the US have risen by 100% since February. These were discovered using Google Trends.
Land-based casinos in the country are temporarily closed for now, in an attempt to reduce the spread of the novel coronavirus (Covid-19).
Since major sporting events have also been cancelled, sports betting is less popular at the moment.
BonusFinder has carried out research in other markets recently, too, such as Sweden. Here, it found that searches for unregulated gaming operators were on the rise.