Online gambling operator, BetVictor, has demonstrated its commitment to the seventh tier of English football after being named the principal partner of the The Bostik League, The Northern Premier League and the Southern League.
Nick Robinson – Isthmian Football League Chairman, Mark Harris – Northern Premier League Chairman and Terry Barratt – Southern League Chair, issued the following joint statement on the partnership: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System.
“By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”
The two-year agreement will be the first time that the operator has committed to becoming a title sponsor of all three competitions.
Under the terms of the new agreement, BetVictor will become the sleeve sponsor for each of the 228 clubs taking part in Step 3 and 4 divisions, significantly boosting the operator’s exposure.
BetVictor’s Director of Brand and Creative, Matt Parkes added on the partnership: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor. The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”