Sports betting media group Better Collective has confirmed the signing of a media partnership deal with digital football publication Goal.
Under the terms of the agreement, Better Collective will manage Goal’s sports betting sections, operating the service across all of the company’s multi-language platforms.
In addition, Goal will also be granted access to Better Collective’s sports betting content and will benefit from the company’s tech solutions and data reports.
Better Collective Co-Founder and CEO Jesper Søgaard said: “Partnering with such a well-recognised and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the leading digital sports media group.
“There is no doubt in my mind that we will be able to benefit from each other’s expertise.”
Goal parent company FootballCo SVP of Content and Operations James Lamon said: “We understand fans have a diverse range of interests that collectively form their passion for football.
“For many, betting is a part of that passion. We’re excited to work with Better Collective to offer our fans higher quality stats, analysis, and tips to enhance their betting experience.”
The news comes as Better Collective looks to further scale, previously securing partnership deals with major news publications including the New York Post and The Telegraph.
Last month, the company posted its 2022 financial results, reporting year-on-year growth of 96.2% for business operations.
