Better Collective

Better Collective Launches Bookmaker Awards 2021

The global sports betting media group Better Collective has announced that they will hold a new industry award ceremony later this year. This award ceremony will shine a light on the best performing bookmakers across five European markets. The Better Collective Bookmaker Awards 2021 will be held over the course of 4 days and will take place in Amsterdam. The objective of the awards is to help online bettors to better navigate the market based on the criteria that they find most valuable and relevant.

At the awards

The event, which will begin on the 28th of September, will see the best sports betting operators across five European markets come together. The five European markets that will be celebrated at the Better Collective Bookmaker Awards are Greece, Sweden, Denmark, Poland, and Romania. Better Collective and its flagship brands in the five markets will present awards to the best performing bookmakers across a variety of categories.

The categories

The categories, that have been decided on after extensive market and player research, will highlight the skills of the best performing bookmakers. These categories include best football odds, best sports odds (market specific sport), best market selection and best customer service. The categories also cover best banking options, best betting experience, best welcome offers, best existing customer loyalty, best overall sports betting bookmaker and player’s choice.

Excitement around the event

The award ceremony is highly anticipated by many and will see exciting changes in the European betting market. Shona O’Donnell, Head of Strategic Events at Better Collective, has recently said “The Better Collective Bookmakers Awards is in line with Better Collective’s ambition to create transparency in the markets for players”. She has also said “I cannot wait to meet and celebrate with partners in September with our new multi-market awards concept.” Proving that there is much excitement around the event.

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