Better Collective gains Ancillary Casino Service Industry Enterprise License

Better Collective’s USA subsidiary has had its application for an Ancillary Casino Service Industry Enterprise License in New Jersey deemed complete.

This determination allows the listed developer of digital platforms for bookmaker information, iGaming communities, and betting tips, to enter into revenue share partnerships with operators in the state of New Jersey.

The New Jersey Division of Gaming Enforcement approved the Ancillary Casino Service Industry Enterprise License on 25 June allowing the company to start working on partnerships based on a revenue share model in addition to the cost per acquisition (CPA) model, that it has been working on until now.

Jesper Søgaard, CEO of Better Collective, said: “We are very pleased to have the revenue share license in sight, as it increases our flexibility when collaborating with operators and other stakeholders in the US market.

“Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue.

“It also creates a shared interest for us and our partners and it awards the affiliate bringing the highest quality users.”

Better Collective has had US-focused products up and running for some time, leading to revenue streams from online sports betting since last year.

The group’s quest to build a presence and take part in new US market opportunities was boosted by the acquisition of RotoGrinders just a month ago, which adds strong products and dedicated people with insight into the market.

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