Better Collective appoints Shane Anderson as new content lead

Sports betting affiliate, Better Collective has hired former General Manager in Editor-in-Chief of, Shane Anderson. The new recruit has joined the headquarters in Copenhagen, where he will be taking on the position as the new Senior Director of Group Content & Brand.

Shane Anderson has been part of since its launch in 2014, where Anderson had a role as a television presenter, as well as playing a role in the executive management team.

Starting his new position on July 1st 2019, the former employee will be in charge of leading the ambitious content strategy, that will strengthen the on-site content of Better Collective’s brands and products.

Jesper Søgaard, CEO of Better Collective, said: “We are extremely glad to get Shane Anderson on board with us. He comes with many years of managerial experience from within the industry and will help set an ambitious content vision that will empower the Better Collective brands, such as, even further. This will ultimately lead to a better experience for our users.”

Shane Anderson commented: “I have followed the development that Better Collective has undergone with great admiration over the past few years. I look forward to becoming part of the team in Copenhagen and bringing my experience within journalism to the content production of BC’s products to make them even stronger and more appealing to the global community of sports betting fans.”

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