Betsson launches Slingo-branded games across content brands

Betsson, the gambling operator has officially agreed to launch a selection of Slingo-branded games from developer, Gaming Realms across its global network of brands.

Betsson will add the content of brands such as, BetsafeCasinoEuro, and Europebet, all of which are supported by the Betsson Group Affiliates network.

Content which is covered by the deal, includes the full range of Slingo Originals content, which includes Slingo Rainbow Riches, Slingo Extreme and Slingo XXXtreme.

The games will be the first content to be distributed through Gaming Realms’ new distribution partnership with Relax Gaming.

The new-breed content provider and distribution platform, Relax gaming, signed a platform-to-platform agreement with Gaming Realms, with the agreement allowing Relax Gaming to distribute Gaming Realms’ Slingo Originals portfolio of games via their gaming platform.

The deal will provides Relax Gaming’s partners with access to Gaming Realms products, including the hugely popular Deal or no Deal Slingo, Rainbow Riches Slingo and Monopoly Slingo.

“We are committed to providing our customers with engaging and innovative gaming content in order to deliver the best customer experience in the industry,” Betsson Group’s director of product, Ciara Nic Liam, said.

“With an established following, Slingo games represents an ideal partner and we look forward to offering this content to our international audiences.”

Patrick Southon, chief executive of Gaming Realms, added: “The agreement will not only bring our collection of Slingo games to new audiences internationally via Betsson’s multitude of brands, but will also reinforce our existing presence in the UK and in particular Scandinavia, where there is a significant appetite for mobile gaming.”

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