Belgian National Lottery

Belgian National Lottery relaunches sportsbook

The Belgian National Lottery – Loterie Nationale – has relaunched their Scooore sportsbook brand. This platform was created in partnership with the Kambi Group and TG LAB.

Scooore is part of a modular platform created by TG LAB and powered by Kambi’s sports betting solutions. This comes following TG LAB signing a multi-year deal with the Belgian National Lottery to become their trusted platform technology partner.

Kambi made a similar deal last year that saw their sports betting solutions roll out across Scooore’s online and 300 retail locations.

Channelling growth

This relaunch has been put in place ahead of the 2020 UEFA Championship. Scooore has already agreed to be one of the main sponsors of the team during the tournament.

Jannie Haek, chief executive of Loterie Nationale, said: “The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand; we are looking forward to making this a great success together.”

The chief executive of TG LAB, Ugnius Simelionis, said: “Together with Kambi we have delivered a truly superb online sports betting site for Scooore, which will enable it to increase its competitive advantage in the Belgium market.”

Kristian Nylén, chief executive of Kambi, added: “The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

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