Premier League club Aston Villa has agreed a partnership with LT, an operator soon to launch in the UK.
LT will, as a result of the deal, be the Midlands-based club’s official betting for the newly-started Premier League season.
The operator’s logo will also be placed on the sleeves of all first-team shirts for this campaign.
“We share the same values with Aston Villa and both are playing to win”
LT was launched in 2004 and will launch in the UK with its new website, lt.co.uk, once it is completed.
The operator’s CEO Ronald Tan said the following about the partnership with Aston Villa.
“We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.
“We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”
International growth in mind
Aston Villa Chief Commercial Officer Nicola Ibbetson also about the new partnership.
“We are delighted to announce our partnership with LT and work with them to grow our fan base internationally.
“As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”
Meanwhile, LT discussed its soon-to-launch UK site in a statement.
“Our new LT.co.uk website is currently being built and will be live very soon. Once live our website will provide UK players with a sportsbook and casino platform,” the operator said in a statement.
“To access the LT site, you will need to register and login with your username and password. Simply follow the sign up process as highlighted on site when live, in order to create your very own gaming account. We look forward to bringing you our great new sportsbook and online casino offering.”