Affiliate compliance tool Rightlander has agreed a deal to provide online sportsbook operator Argyll Entertainment with its innovative technologies.
Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions in an attempt take its compliance procedures to the next level.
Rightlander will now scan Argyll Entertainment aﬃliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, whilst also searching for certain events and conditions defined by the operator.
Ian Sims, founder of Rightlander, said: “We are delighted to have joined forces with another big-name operator to help them improve their affiliate compliance initiatives.
“Argyll Entertainment is among a growing number of gambling operators that are prioritising affiliate compliance and our tool is a great way for them to do this. It takes on much of the heavy lifting making it easy for operators to ensure affiliate compliance.”
Argyll Entertainment Commercial Director Philip Bell added: “Affiliates are a significant source of new player traffic to our sportsbook brands, but we want to ensure they are engaging this traffic in a responsible and compliant manner.
“Rightlander will significantly improve our affiliate compliance processes and procedures and ensure all of our partners are playing by the rules.”
Rightlander has signed a raft of tier one operator partners since launching in January 2018, including GVC, LeoVegas, Kindred Group and Alea.
The provider offers compliance checks across 35 territories including the UK and Sweden, helping top operators and affiliates stay compliant across multiple regulated jurisdictions.
Building a strong network of affiliates is crucial for the success of any affiliate program. However, the recruitment process