Lee-Ann Johnstone, Affiverse, Performance Marketing Awards

Affiverse Founder Wins Performance Marketing World’s Personality of the Year!

We are thrilled to announce that our very own founder, Lee-Ann Johnstone, has been honoured with the prestigious Performance Marketing Personality of the Year award by Haymarket Media Group’s Performance Marketing World. This accolade is a testament to her leadership, dedication, and contributions to the affiliate marketing industry.

A Well-Deserved Recognition

The Performance Marketing Personality of the Year award is one of the most recognised people’s awards in the performance marketing industry. Recognising individuals who have made significant impact through innovation, leadership, and excellence in affiliate marketing. 

Lee-Ann has consistently demonstrated these qualities, driving Affiverse to new heights and setting benchmarks for the entire performance marketing community.

A Journey of Innovation and Leadership

Since founding Affiverse, Lee-Ann has been a trailblazer in the performance marketing space. 

Her innovative strategies and forward-thinking approach have not only propelled Affiverse to the forefront of the industry as an award-winning agency, media and training business but on a personal level she has always invested her time to train and inspire countless affiliate marketing professionals, helping brands to rethink their affiliate marketing strategies through the popular Affiverse podcast and helping practitioners keep learning new skills on the job! 

Impact on the Affiliate Industry

Under Lee-Ann’s leadership, Affiverse has achieved numerous milestones, building products and services that help brands and publishers do affiliate marketing better, including: 

  • Launching an award-winning Agency service delivered to clients across multiple industries, working with premier agency clients such as: Barner, PipeDrive, IPVanish (Ziff Davies Group), Criteo, Partners.io, StarSports and many other B2B, iGaming and E-Commerce brands.
  • Launching the Affiliate Marketing Podcast now ranking in the top 0.5% of Podcasts in the world and has received more than 300,000 downloads.
  • Creating the Affiliate Manager Performance Program that has helped more than 200 affiliate program managers in the industry level up their affiliate program account management skills and grow their affiliate programs via her AMPP (Affiliate Marketing Performance Program) which offers a 12-week virtual training program with monthly training sessions for practitioners in affiliate program management.
  • Curated both virtual and in-person events designed to help brands AMPLIFY and ELEVATE their performance programs and grow their acquisition strategies.


Her contributions have not only elevated Affiverse as a business brand that publishers can trust for knowledge and insights – but these contributions have also had a positive impact on the broader performance marketing landscape.

A Message from Our Founder

Upon receiving the award, Lee-Ann shared her gratitude and vision for the industry’s future:

“I’m delighted to receive this wonderful nomination from Performance Marketing World and to be held up in such good company along with my fellow practitioners working in the performance marketing industry. I hope that Affiverse’s efforts are encouraging more talent into the industry so we can continue to grow it and that we can continue to help support and develop strategies that help affiliates and advertiser brands make the most out of one of the most innovative digital areas we are working in today!”

Looking Ahead

As we celebrate this incredible achievement, we are more motivated than ever to continue our mission of driving innovation and delivering exceptional results for our clients. We are confident that Affiverse will continue to lead the way in helping our community improve and develop new performance marketing strategies, setting high standards and achieving even greater sales success.

We hope to see lots of you in person at our London event, ELEVATE, this September. Full details here.

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