Affilka Becomes Certified Google Click Tracker

Affilka has announced that it has become a Certified Google Click Tracker, adding another compliance-focused update to its affiliate management platform for iGaming operators. 

As Google continues to tighten its advertising policies around redirects, tracking links, and traffic quality, certified click tracking has become more important for brands running paid campaigns. Click trackers are used to record user interactions before directing traffic to a final landing page, but unsupported or unclear redirects can create approval issues for advertisers. With this certification, Affilka tracking links can now be used in Google Ads campaigns in line with Google’s click tracker requirements. 

For iGaming operators and affiliate teams, this gives campaigns a clearer compliance framework when using Affilka links across paid acquisition activity.

What the Certification Means for iGaming Operators

For operators using Affilka, the certification gives affiliate and paid media teams a clearer framework for running Google Ads campaigns with Affilka tracking links.

As an affiliate management platform, Affilka supports operators with partner tracking, commission management, reporting, and affiliate program operations. The Google Click Tracker certification adds another compliance-related layer for brands that use the platform as part of their paid acquisition setup.

Lower Risk of Tracker-Related Disapprovals

Google Ads has stricter requirements around click tracking, redirects, and unsupported trackers. With Affilka now listed as a Certified Google Click Tracker, operators using the platform can reduce the risk of tracker-related campaign issues when sending traffic through Affilka links. This does not remove the need to comply with Google’s wider advertising policies, but it does give marketers more clarity when setting up campaigns that involve affiliate tracking.

Cleaner Affiliate Attribution

Certified tracking links can also support cleaner attribution between paid traffic, affiliate activity, and operator-side performance data. For iGaming brands, this matters because affiliate programs often rely on accurate tracking across registrations, first deposits, and player activity. Using certified links helps operators keep that data flow more consistent within the Affilka platform.

A More Compliant Paid Acquisition Setup

The certification also strengthens Affilka’s position as an affiliate management platform for operators that need to balance acquisition growth with compliance requirements. As paid media, affiliate traffic, and partner marketing become more closely monitored, certified tracking can help operators reduce uncertainty around campaign setup and traffic routing.

Operators and affiliate teams can learn more about the certification through Affilka’s official announcement or request a demo through the Affilka website. 

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