Affiliate Spotlight: PokCas Q+A

PokCas is an affiliate site that carefully ranks online poker and online casino sites based on their performance. They look at a range of factors including responsiveness, reputation and engagement.

We caught up with the PokCas team to find out what sets them apart from other affiliate sites in the industry. Check out what they had to say below.

Affiverse: How do you decide on the rankings you assign to each site?

PokCas: “When deciding if a brand should go up or down in our Top 5 rankings (win or lose a position) we look into factors such as:

  • How user user-friendly it is
  • Promotions
  • Rakeback and cashback
  • Trustworthiness
  • Overall reputation
  • Response to player feedback and ideas
  • Innovation and uniqueness
  • Game selection
  • Software
  • Traffic and popularity
  • Overall engagement

Affiverse: What sets PokCas apart from other poker and casino affiliate sites?

PokCas: “We have our own vision, we do not copy anyone and always strive to be the best version of ourselves.

We are transparent and open. Even if brands offer us a huge chunk of money, we do not include them in our rankings. That would destroy the whole purpose and that’s not what we stand for.

We do not have boring rankings/banners which you can normally find on most affiliate sites. Things like */5 Star rankings, random banners and similar are not shown here.”

Affiverse: What kind of challenges do you face as an affiliate in 2021?

PokCas: “This year we had quite a few major changes in terms of content and the website.

One of the challenges is to find iGaming experts who could provide good quality content for our readers. It takes a while to find a good writer who could represent our brand well. Then we have to make sure that the writer gets used to the new environment.

Another challenge is to make sure that the guys who are in charge of our tech-related work take care of what is needed in order for the website to run smoothly. Also, we have to come up with new ideas on how to update our platform and have to make our tech team aware of that.”

Affiverse: What can operators expect when they are onboarded by PokCas?

PokCas: “Depending on the operator and their targeted GEOs, we can promote them in various ways. For example, if a brand can offer our players exclusive/private promotion, we will showcase them in our special Deal section.

We have special affiliate cards which show the brand’s logo, accepted countries, welcome bonus and sign up/review links. We add them to our academy content and some news articles.

In the near future, we are also planning to have an easy-to-access iGaming brand list. Then players would be able to filter brands, check their welcome bonuses and more. So, if a brand has been reviewed by us, it will automatically appear on that list once it is launched.

Every brand which has a positive review on PokCas, can use a special Seal of Approval icon on their website. Our mission is to make this icon an industry standard within the next few years.”

Affiverse: How do you plan to expand/grow PokCas over the next 5 years?

PokCas: “We are always looking for new ways to grow. Over the next 5 years, we are planning to have quite a few major partnerships, have even more iGaming content and launch some new updates which are currently on our to-do list. Every month we achieve something new, so in the next 1-2 years I would expect major growth. While after five years we should have completely new challenges.”


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