Italian footballing giants AC Milan have agreed a deal for online sportsbook and casino Yabo Sports to become the club’s official regional partner in Asia.
As a result of the new sponsorship, the operator has added AC Milan as part of its ‘Digital Summer Tour’ engagement initiative.
The deal will enable the five-time European Cup winners to increase their exposure across the continent.
The Digital Summer Tour has been designed to boost opportunities for engagement with supporters in China. In the country, the Italian club already has a sizeable following.
Yabo Sports Chief Marketing Officer David Lee had the following to say about the new deal.
“We are very excited to join hands with AC Milan, a club with the second-largest fan base in China. For the next three years, we very much look forward to working closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond.”
Asia seen as an opportunity
In addition to the Digital Summer Tour, AC Milan will seek to collaborate with the operator for more localised fan engagement opportunities for as long as they’re partnered. The sportsbook will also benefit through building its reputation across Asia.
AC Milan Chief Revenue Officer Casper Stylsvig said the following about the partnership.
“We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region.
“Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy.”