Shopee Reports Nearly 50% Growth in Singapore Affiliate Sales

Shopee says sales through its Singapore affiliate program rose nearly 50% over the past year, while affiliate-referred traffic increased more than 50%. The company says affiliate content now accounts for one in 10 visits to its Singapore marketplace.

Shopee disclosed the figures at its Affiliates Connect event on November 6, 2026, ahead of the main offers in its 11.11 Big Sale, according to the company’s November 8 announcement.

Key Takeaways From Shopee’s Singapore Affiliate Update

• Shopee counts more than 300,000 affiliates in Singapore.
• Thirty-two affiliates each generated more than US$1 million in sales during the awards’ qualifying year.
• Shopee’s biggest 11.11 offers begin at 8 p.m. Singapore time on November 10.

How Shopee Affiliates Reach Shoppers in Singapore

Shopee’s parent company, Sea, reported more than 180,000 affiliates and creators in the Singapore network in December 2025. The network connected sellers with publishers, influencers, and other content partners. Sellers pay commission on successful conversions, according to Sea’s December update.

Affiliates can send shoppers to the marketplace from product links on social media. On Shopee itself, creators can demonstrate products in livestreams on Shopee Live or feature them in short clips on Shopee Video. A viewer can open a product listing from the recommendation, and eligible purchases can earn commission for the affiliate.

Eligible YouTube creators in Singapore can also tag Shopee products in their videos. The arrangement dates to April 2025, when YouTube extended its Shopping affiliate program to Singapore through its integration with Shopee.

Shopee Recognizes Affiliates for Sales and Growth

Shopee named 32 Million Dollar Club awardees, more than twice the 2025 count. Commission on those sales depends on which orders qualify for payment and the rates that apply to them.

Among the awardees was livestream creator Agnes Boo, whom Shopee recognized for the third consecutive year. She began livestreaming alongside a corporate job and moved into it full time as she gained regular customers.

The company also introduced Rising Stars awards for nine creators with the strongest sales growth in their categories. Shopee named three recipients each for social media, Shopee Live, and Shopee Video.

Affiliate Livestreams Build Toward Shopee’s 11.11 Offers

Shopee’s Singapore sale runs from October 30 through November 17, with the largest voucher releases planned for November 10 and 11. The multiday schedule gives sellers several weeks around Singles’ Day, one of the dates in Affiverse’s global affiliate shopping calendar.

One campaign pairs Singapore wellness brand Moom with Shopee and social commerce agency Confetti. The schedule calls for 25 Shopee affiliates to host 63 hours of livestreams from November 3 through 9. The creator sessions feature product recommendations, bundle offers, and giveaways.

Moom plans to follow with a 48-hour broadcast on its Shopee Live channel, from 11 a.m. on November 10 to 11 a.m. on November 12, Singapore time. The brand will offer three bundles exclusively during the broadcast, according to the campaign announcement.

What Affiliate Teams Can Measure During 11.11

Shoppers who discover a product in a creator’s livestream may wait for a voucher before buying. Sellers can check the program’s attribution window alongside the dates of their broadcasts and offers to see how later purchases are credited. Where reporting separates livestreams, short videos, and external links, sellers can compare traffic and approved orders by source.

Once returns and cancellations are processed, sellers can compare settled orders and approved commissions across those sources. Affiverse explains how to follow an order from referral to validation in its affiliate marketing tracking guide.