In September, the RollerAds team traveled to Cancun for Affiliate World Americas 2026. We had the opportunity to meet affiliates and partner teams across the US and LATAM over two days and learn what performance marketers in the region need. Here’s a summary of the key points that stood out.

What Affiliates Came Looking For

A large number of discussions involved the US and LATAM. The most common request was quality CPA traffic for offers in Finance, Entertainment, and Nutra. There was a significant number of requests from teams looking to scale in these markets.

Many affiliates also asked a broader question: how do you get more out of the traffic you already buy? They were looking for new approaches and ad formats to improve performance.

Direct Click and IAB Targeting Drew the Most Interest

The two features that generated the most interest from new partners were:

Direct Click

Direct Click is an ad format that is used with domain redirect traffic. A user can enter a parked domain and be taken to a relevant offer. They don’t click on any ad.

IAB Targeting

We assign an IAB content category to each site on our platform (e.g., Sports or Health & Fitness). Advertisers can target content relevant to their offer and can turn off whole categories rather than checking zones one by one.

These options allow affiliates to target users with a specific intent and make optimization easier.

Four Conversations From Cancun

RollerAds was represented by Facundo, BizDev Manager, and Pierre Bertin, Chief Business Development Officer. We also recorded four conversations with our partners:

1. Ralleigh from Round Sky: Their top-performing ad types in the US, pain points for affiliates, and their view on Finance.
2. KJ Rocker: His journey into the world of affiliate marketing and the unique aspects of AW Americas.
3. Vasilii Gamov, CEO and Founder of Peaky Ads: Current trends in the space, outlook for 2027, and the impact of AI on daily operations.
4. Andres from Admattic: How the full funnel works in practice, top-performing GEOs, and where AI is creating the most value.

You can watch all four of these videos and find more details on the RollerAds blog.

Next Stop: AW Asia

RollerAds will be at Affiliate World Asia in Bangkok on December 9-10. Please reserve a meeting in advance via rollerads.com, as AW schedules fill fast.

About RollerAds

RollerAds is a global full-cycle advertising platform focused on affiliate marketing, performance advertising, and traffic monetization. The platform delivers more than 7 billion daily impressions and works with over 60,000 advertisers and 20,000 direct publishers across multiple formats and GEOs. It also has a built-in affiliate network with over 300 high-performing offers and in-house products.