Pinterest and Shopee Turn Pins Into Affiliate Shopping Content

Pinterest and Shopee have launched an affiliate partnership that lets eligible Shopee creators in Indonesia and Brazil tag products in Pins and videos. Creators can connect their accounts, select eligible Shopee products and earn commissions when Pinterest users make qualifying purchases on Shopee. The arrangement links Pinterest’s visual discovery tools with “Shopee’s Affiliate Program”, with purchases taking place on Shopee.

The September 23 announcement marks Pinterest’s entry into affiliate commerce in Indonesia and expands its creator-commerce partnerships in Brazil. The companies have not announced a wider rollout. Pinterest’s announcement does not disclose commission rates, attribution windows or performance figures.

Key Takeaways From the Pinterest–Shopee Affiliate Partnership 

• The launch covers Indonesia and Brazil and is available to eligible Shopee Affiliate creators.
• Creators can select eligible Shopee products within Pinterest and tag multiple products in one Pin or video.
• Creators have the option to apply relevant affiliate links automatically to eligible products.
• Commissions depend on eligible purchases made on Shopee and the applicable program terms.
• Pinterest has not said whether it receives transaction-level reporting from Shopee.

How Shopee Product Tagging Works on Pinterest

Eligible Shopee Affiliate creators can:

1. Connect their Shopee Affiliate account to Pinterest.
2. Select eligible Shopee products within Pinterest.
3. Tag multiple products in a single Pin or video.
4. Choose to have relevant affiliate links applied automatically.

Creators can earn commissions when Pinterest users make eligible purchases on Shopee, subject to the program’s terms. Automatic linking saves creators from adding a separate affiliate link for each product, but tagging an item does not guarantee a commission.

Multiple tags are useful when a recommendation includes several items. An outfit Pin could identify each piece, while a beauty video could tag products used in a routine. The same approach works for room designs and themed collections, letting viewers explore the individual products behind an idea.

Pinterest Handles Discovery; Shopee Handles the Purchase

The partnership joins two parts of the shopping journey. Pinterest gives creators a place to show ideas and help users explore products. Shopee supplies the marketplace where users can find and purchase the tagged items. For creators already making shopping content, the integration creates a more direct route from a visual recommendation to an affiliate-eligible Shopee purchase.

Pinterest is building on its earlier Amazon Storefront linking for creators, which also lets eligible creators tag products in Pins and have affiliate information applied automatically. The Shopee launch extends that approach to another commerce partner, with a focus on Indonesia and Brazil.

What Remains Unclear About Reporting and Results

The announcement does not explain how much purchase information Shopee will share with Pinterest. Affiliate links can support qualifying referrals and creator commissions, but that does not establish whether Pinterest will see order-level results or how either company will report on Pinterest’s role in product discovery. That distinction matters to affiliate teams assessing value across the journey, as we explored in our piece on rewarding affiliate contributions beyond the last click.

For now, the practical change is in the creator workflow: eligible affiliates in two markets can connect Shopee products to Pinterest content without assembling every affiliate link manually. Whether this produces more sales or higher creator earnings remains an open question. Pinterest and Shopee have not published launch performance data or disclosed the commercial terms needed to assess those outcomes.