2RBO Affiliates Combines Cutting-Edge Design with Partner-Driven Market Expansion

Affiverse CEO Lee-Ann Johnstone speaks with Aviv Rosenblit, Head of Affiliates at 2RBO Affiliates, about how their edgy aesthetic and collaborative approach to market entry sets them apart in regulated iGaming markets.

Most affiliate programs follow predictable market expansion strategies, but 2RBO Affiliates has built their growth model around a fundamentally different approach: letting their partners drive geographic expansion decisions. This partner-centric strategy, combined with their distinctive cutting-edge design aesthetic, has enabled them to build a portfolio of seven thriving brands across five regulated licenses.

Aviv Rosenblit, Head of Affiliates at 2RBO Affiliates, explains their philosophy: “We're very close to our partners. So we always listen and then if partners continuously come and say you need to be in this market, then we'll come to our team and say let's investigate.” This collaborative approach ensures that market expansion decisions are based on real affiliate insights rather than theoretical market analysis.

The strategy reflects a mature understanding of affiliate marketing dynamics: partners who actively work in specific markets possess invaluable intelligence about local opportunities, regulatory nuances, and competitive landscapes that operators might miss from a distance. By leveraging this collective knowledge, 2RBO can make more informed expansion decisions while strengthening partner relationships through meaningful collaboration.

Aesthetic Innovation Meets Regulatory Compliance

2RBO's commitment to being “cutting edge in product” and “cutting edge in design” manifests in their distinctive visual identity that stands out dramatically from traditional casino and sportsbook aesthetics. Their trade show presence, featuring graffiti-inspired backdrops and unconventional displays including a car platform, demonstrates their willingness to challenge industry design conventions.

This edgy aesthetic strategy addresses a critical challenge in regulated markets: how to create memorable brand experiences while maintaining compliance with strict advertising guidelines. By focusing on innovative design and unique gamification features, 2RBO differentiates their brands without relying on aggressive promotional tactics that might conflict with regulatory requirements.

The approach particularly resonates with younger demographics who expect more engaging, visually dynamic experiences from digital entertainment platforms. However, this distinctive aesthetic must be carefully balanced against the conservative preferences of some regulated markets, where traditional design elements may inspire greater consumer confidence.

Their seven brands across five regulated licenses demonstrate the scalability of this design-forward approach while maintaining the compliance standards necessary for sustainable growth in regulated markets.

Flexible Partnership Structure Drives Performance

2RBO's affiliate program structure reflects their partner-first philosophy through highly flexible deal arrangements and competitive default terms. New affiliates receive a 35% revenue share by default, with individual negotiations available for customised arrangements based on traffic quality and volume.

The program offers three primary deal structures – CPA, Hybrid, and RevShare – allowing affiliates to choose compensation models that align with their traffic types and business objectives. This flexibility becomes particularly valuable when working across multiple regulated markets, where different payment structures may optimise performance based on local market conditions.

Aviv emphasises the relationship-building aspect of their approach: “First of all, it's the partners, which a lot of them became actually friends.” This personal connection translates into more nuanced deal negotiations and ongoing support that extends beyond standard affiliate management.

The combination of competitive default terms and flexible negotiation demonstrates confidence in their brands' conversion capabilities while acknowledging that successful affiliate partnerships require customised approaches rather than one-size-fits-all solutions.

Gamification Innovation in Regulated Markets

2RBO's portfolio emphasises “unique gamification features” that enhance user engagement while maintaining compliance with regulated market requirements. This focus on gamification represents a sophisticated approach to user retention that goes beyond traditional bonus structures.

Gamification elements can include achievement systems, progress tracking, social features, and interactive challenges that create deeper engagement without relying on potentially problematic promotional mechanics. In regulated markets where bonus restrictions are common, these features provide alternative methods for maintaining user interest and encouraging continued play.

The success of gamification strategies depends heavily on execution quality and user experience design. 2RBO's emphasis on “state-of-the-art designs” suggests they understand that gamification elements must be seamlessly integrated rather than feeling like superficial additions to existing platforms.

For affiliates, gamification features can improve conversion rates and player lifetime value, making traffic more valuable and partnerships more profitable over time.

Actionable Takeaways for Affiliate Marketers

1. Leverage Partner-Driven Market Intelligence: When working with operators like 2RBO that value partner input, actively share market insights and expansion opportunities you've identified. This collaboration can lead to preferential treatment and early access to new market opportunities.

2. Evaluate Design Differentiation: Consider how unique visual aesthetics and gamification features might resonate with your traffic sources. Programs with distinctive design elements may perform better with audiences seeking more engaging experiences than traditional casino offerings.

3. Maximise Flexible Deal Structures: Take advantage of operators willing to negotiate individual deals based on your traffic characteristics. Document your performance metrics and traffic quality to support negotiations for improved terms beyond standard offerings.

Ready to Partner with Award-Winning Innovation?

Join 2RBO Affiliates and experience how cutting-edge design, flexible partnerships, and regulated market expertise can accelerate your affiliate marketing success.

Start Your 35% Revenue Share Journey: Contact [email protected] for personalised deal negotiations and discover why 2RBO Affiliates was recognised as Rising Star Operator of the Year.