Why Publishers Should Look at Performance Models?

Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests: 

Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing an SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels.

Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential.

Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years. 

Who better to tell us about the importance of performance models? 

Listen to find out more about: 

  • What is performance marketing
  • What type of plan you must have in place to improve your brand 
  • What should your budget be when going into a program? 

[05:00] – Listen to hear what Global savings group are doing to ensure they are hosting the best possible program.

[08:00] – Jessica discusses what trends she and her company have noticed in the performance industry 

[13:00] – Listen to hear why hybrid deals may sometimes be the best outcome 

[20:00] – All of our wonderful guests give their tips and tricks to performance marketing

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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    

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