Instagram Reels

Instagram Reels for affiliate managers – how to make them part of your content strategy

Instagram Reels have proved to be a success since their launch, with many on the platform now including them in their content strategy for marketing and other purposes. The flexibility and range available with this style of content could be perfect for affiliate managers wishing to grow their program. 

What are Instagram Reels? 

We always were able to upload short videos to Instagram, so what makes Reels so different? Reels are short videos of up to 30 seconds long and are often very similar to the content that we see on platforms like TikTok 

A user can choose to add music, captions, and other special effects to their reels to help with engagement and to encourage the viewer to stay for the full length of the reel. These help someone to create unique pieces of shortform content that can be used in a variety of ways.  


There are several ways in which an affiliate manager might use Instagram Reels, but a great choice to put into a regular content schedule is educational reels. While you are not going to have the time to be able to deliver a full lesson as you would through a YouTube video or through IGTV, Instagram’s own long-form video content platform, you could still pass on some useful quick tips. 

These will help to demonstrate your knowledge of your field and your expertise as an affiliate marketer. Cultivating a reputation as a knowledgeable and insightful brand is always going to work in your favour. 


You can also use Instagram Reels to create insights into the program for prospective clients. Doing so through video content like this can be more engaging and digestible than creating a static post. Since reels can be found through both the dedicated Reels tab and the Explore page, there is a greater chance that your content could be discovered by someone browsing. 

This is the perfect opportunity for you to show off what is unique about your program, and why someone should choose to join it. Whether it is a sneak peek into life as an affiliate or just an insight into what makes your company so special, it is something you should look into. 

Influencer Marketing 

Influencers form an important part of modern social media strategy. More and more marketing strategists are choosing to engage with influencers to promote their products. Whether you are attracting customers to your affiliate codes or potential new people to your program, choosing to do so through influencers could be a good move to make. 

Engaging them to make Instagram Reels can often be more fruitful than a traditional post. It is still easy content for them to generate, but it can have a far greater impact on their audience. 

Instagram Reels are a powerful tool that you need to make sure you are utilising correctly within your content strategy. They are a versatile and interesting way to make content that your audience will want to view. 

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