Growth Marketing – Paid Media Then to Now

This week we are joined by another fabulous guest for the affiliate marketing podcast. On our show is Yoann Pavy, CMO at Nude, a fintech start up helping people save for their deposits. Yoann is a growth marketing leader passionate about disruptive businesses, network effects and culture. 

He loves growth marketing, getting the right audience to pay attention and building communities. His experience has led him to directly manage +£50m media budget in the last 6 years. In 2021, he also launched a Podcast called Digital Marketing Finesse as well as growing a community of +300 marketers/creators in just 4 weeks. Yoann also works as an Advisor for start-ups and a mentor for a few up young marketing professionals. Who better to discuss growth marketing with us? 

Listen to find out more about: 

  • What NUDE can offer you 
  • Growth marketing and its current state of play 
  • What type of team is required for a successful program 

[04:00] – Listen to hear how Lee-Ann and Yoann connected 

[10:00] – What goals you should set for your program 

[13:00] – Why working with an agency can be a huge success 

[27:00] – Yoann describes his favourite marketing tool to use 

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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    

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