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By Affiverse
Later’s Acquisition of Mavely Highlights A Big Move in Influencer Marketing
The influencer marketing industry has seen another shakeup, with Later, a well-known social media management platform, acquiring Mavely, a commission-based shopping platform for creators, in a deal worth $250 million.... Read More
Article
• January 8, 2025
By Affiverse
Can Trump Save TikTok? Impacts on Affiliates If the Supreme Court Upholds the Ban
The ongoing saga surrounding TikTok’s potential ban in the U.S. has taken another dramatic turn. With the Supreme Court set to rule on legislation banning the app due to national... Read More
Article
• January 7, 2025
By Affiverse
TikTok’s Social Shopping Success is a Game-Changer for E-commerce
TikTok has solidified itself as a cultural force, and now it’s making waves in online shopping. The platform’s recent performance during the holiday season in the US shows how it... Read More
Article
• January 7, 2025
By Affiverse
The Rise of Influencer Marketing: Budgets Set to Surge in 2025
Influencer marketing is no longer a side strategy for brands—it’s becoming a central pillar of advertising. Recent reports predict that in 2025, many companies will dedicate up to 50% of... Read More
Article
• January 6, 2025
By Affiverse
The 4 Pillars of a Successful SEO Strategy
SEO is a big part of digital marketing and an especially big part of affiliate marketing. The point is to drive traffic to your site and keeping your SEO strategy... Read More
Article
• January 3, 2025
By Affiverse
Instagram’s New Screenshot Restriction: What It Means for Affiliates and Managers
Instagram has rolled out a new feature designed to enhance user privacy by restricting the ability to take screenshots of “view-once” media. This change could have significant implications for affiliate... Read More
Article
• December 23, 2024
By Affiverse
TikTok Expands Affiliate Marketing Features to Revolutionise Social Shopping
TikTok is rapidly establishing itself as a dominant force in the affiliate marketing world. With the platform’s latest enhancements to its affiliate marketing features, it is creating new opportunities for... Read More
Article
• December 19, 2024
By Affiverse
TikTok vs. Amazon: The Battle for Affiliate Marketing Dominance
TikTok and Amazon are two giants in their respective fields, but they are now vying for dominance in the world of affiliate marketing. With both platforms offering unique approaches to... Read More
Article
• December 18, 2024
By Affiverse
A £13 Billion Merger Redefining the Advertising World
The advertising industry has long been dominated by large agencies driving creative campaigns for the biggest brands. However, the recent announcement of a £13 billion merger between Omnicom Group and... Read More
Article
• December 16, 2024
By Affiverse
Snapchat for Affiliates: A Guide to Tapping Into a Unique Marketing Channel
Snapchat might not be the first platform that comes to mind for affiliate marketing, but it’s one of the most innovative and engaging social media channels available today. With its... Read More
Article
• December 11, 2024
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TikTok Shop graphic introducing a new Promotion Performance Score for affiliate creators.
Article
TikTok Shop’s New Score Links Affiliate Visibility to Product and Content Quality
TikTok Shop is introducing a new Promotion Performance Score that could affect the visibility, product access and promotional benefits available to affiliate creators. From August 27, 2026, PPS will replace...
Steven Bartlett alongside the OBSN logo and text announcing its planned $400 million creator-brand push.
Article
OBSN Plans $400M Push to Turn Creator Audiences Into Global Brands
Steven Bartlett’s creator holding company, Steven.com, and brand-management group Authentic have launched OBSN, a venture designed to invest in and build businesses around established creators. The companies say their wider...
Podcast
Winning Visibility in the Age of AI Discovery
Affiliate marketing has changed dramatically over the past two decades. What was once viewed as a simple performance channel has evolved into a broader partnership ecosystem powered by technology, data,...
TikTok creator content generating an Amazon purchase while the creator attribution path breaks before checkout.
Article
TikTok Shop’s Amazon Halo Exposes a Cross-Channel Attribution Gap
Creator content on TikTok Shop may generate product demand that ultimately converts on Amazon, leaving brands and creators with an incomplete account of what influenced the sale. Recent brand examples...
ShopMy logo beside two affiliate tracking paths converging on a single online retail order.
Article
ShopMy Guidance Highlights Cross-Network Affiliate Attribution Risks 
Researcher Ben Edelman found archived ShopMy guidance recommended prioritizing its commission when ShopMy and another network recorded the same order. He argues this could lead merchants to reverse another affiliate’s...
Anthropic commerce-agent graphic showing AI-assisted product discovery and online shopping.
Article
Anthropic Launches Commerce-Agent Blueprints
Anthropic has released commerce-agent blueprints that businesses can use to build customer-facing shopping tools and internal merchant assistants with Claude. The resources include working reference implementations for retail, travel, telecom,...
Meta, Instagram and Facebook logos beside a shield and clock representing proposed teen safety controls.
Article
Meta Settlement Would Add New Teen Safety Rules to Instagram and Facebook
Meta has agreed to a proposed settlement worth up to $17 billion that would introduce new protections for users under 18 on Instagram and Facebook in participating US states and...
Publisher content shapes a Google AI answer before a payment is issued during an experimental program.
Article
Google Tests Paying Publishers When Content Shapes AI Answers
Google is testing direct payments to selected publishers when their content makes a significant contribution to answers generated by Gemini, AI Overviews or AI Mode. The invite-only AI contribution pilot...
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