Welcome back to the Affiliate Marketing Podcast! This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem. She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships from Partner Stacks.
They get down to the nitty gritty and discuss:
- what the current partner ecosystem looks like and how it has evolved
- how to build on your relationships and what tools you can use
- You will leave with top tips on how to scale your partnership efforts
- info on the trends to what out for in 2023
[05:00] – Definition of ecosystem and why business running partnership programs should look into this
[11:00] – Find out more about they Salesforce app ecosystem platform
[12:00] – Listen to key pieces of advice on building B2B partnerships and how to leverage your existing resources
[22:00] – Hear more about how you can get your partnership ready for growth
[25:00] – What we can expect from 2023 in terms of trends amidst the current challenges
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Season 9 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!