The Affiliate Marketing Podcast – Spotlight on India

We’re back this week with another great guest on season 4 of the Affiliate Marketing Podcast. In this week’s episode Lee-Ann was joined by Pariekshit Maadishetti, the managing director of Grid Logic Group, to discuss the affiliate marketing industry in Asia.

Grid Logic, are a software, gaming, hospitality and media business based in India. Their gaming division has a large B2C and B2B component undercover of the Taj Rummy and Taj Network respectively. Taj Rummy is India’s first and only brand with Artificial Intelligence and the Taj Network is the only and largest B2B provider of white labels for Rummy, Poker & Daily Fantasy Sports in this region. To learn more about Grid Logic and their services visit their website at

Listen to hear more about:

  • Pariekshit discuss the biggest affiliate networks and traffic drivers within the Indian affiliate marketing industry
  • How affiliate marketing is growing in the Indian market and how effective it is
  • Pariekshit and Lee-Ann talk about what brands can do to increase partnerships with publishers and drive effective relationships

[03:30] Pariekshit talks about how he started off his career in the industry and how he became the managing director of Grid Logic Group.

[11:00] Pariekshit discusses the most popular games in the Indian market.

[17:30] Lee-Ann and Pariekshit talk about the divide in the iGaming space within the affiliate industry.

[26:00] Lee-Ann and Pariekshit talk about the predicted growth of the affiliate marketing industry, with focus on India and Asia.

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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!

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