Get ready for an absolute masterclass in partnership building! This week, host Lee-Ann Johnstone sits down with industry legend Moshe Adir, Founder of Vegas Kings and one of the most successful agency owners in the iGaming space. With decades of experience spanning from the early days of DOS programming to building multi-million pound partnerships, Moshe shares the hard-won lessons that separate successful long-term partnerships from quick-burn transactional relationships. This isn't your typical business chat – it's raw, honest insights from someone who's been there since the internet's first browser and has the battle scars to prove it.
Talking points include:
- Why being “the pen AND the ink” for your clients creates partnerships that last decades, not months.
- The brutal truth about when to walk away from lucrative deals that don't align with your values.
- How staying boutique can actually make you more profitable than scaling to hundreds of employees.
The $Million Partnership Philosophy That Changed Everything
Moshe reveals his game-changing approach to client relationships that has kept Vegas Kings' partnerships running for over 20 years. It's not about being a vendor – it's about becoming so embedded in your client's success that you become irreplaceable. He shares the exact framework he uses to identify which partnerships will thrive and which ones will drain your resources, including the uncomfortable conversation he had with early iGaming operators who came with “bags of cash” but toxic business practices.
Why This Industry Veteran Fired Himself as CEO
In a candid moment, Moshe explains the ego-crushing but business-saving decision to step down as CEO and hand leadership to his brother Ashley. This isn't just a feel-good family story – it's a masterclass in recognising your strengths, playing to them, and building a business structure that actually serves your clients better. His insights on internal politics destroying creativity will hit home for anyone managing a growing team.
The “King Maker” Mentality That's Reshaping iGaming
Discover why Moshe now calls himself the “King Maker” and how this philosophy is transforming not just his business, but the entire approach to mentoring in the affiliate space. He breaks down exactly how helping others succeed creates a compound effect that sweeps you up with their victories – and why this approach is more profitable than traditional competitive strategies.
Listen to find out more about:
- The exact moment Moshe knew he'd found his calling (involving a DOS programming book in the South African army)
- Why WhatsApp has become his most critical business tool for managing global partnerships
- His controversial take on why “just buy traffic and get rich” is the most dangerous myth in affiliate marketing
Key segments of this podcast and where you can tune in to go direct:
[08:44] The North Star principle for building partnerships that last decades
[24:13] The CEO stepping-down story that will change how you view leadership
[30:40] Rapid-fire partnership wisdom and industry myth-busting
Our thanks go to Mate Affiliates as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.
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