Toals agrees deal to become official bookmaker of Irish FA

Toals Bookmakers has announced a new partnership to become the official bookmaker of the Irish FA, the Northern Ireland senior international football teams, the Tennent’s Irish Cup and the Match Intermediate Cup.

A locally-based, family-run business, Toals has 50 branches across Northern Ireland, with a presence in every county and a well-established telephone and online service at

The firm spoke of its pride at having its brand associated with the Irish Cup, a competition which was first contested in 1881. This deal means that Toals now sponsor the County Antrim FA, The County Antrim Shield, Steel and Sons Cup, Junior Shield and of course Irish League Champions Crusaders FC.

Gareth Williamson, Business Development Manager for the Irish FA, said: “We are pleased to be announcing this new commercial relationship with Toals, a local company who have a strong track record of investing in football.

“Toals are an excellent partner as they share the Irish FA’s vision of seeing football grow at all levels across the country. We look forward to working with them in the coming years and to sharing success both on and off the pitch.”

Gary Toal added: “This is an exciting partnership which fits with the Toals brand. We are a local business and we are keen to support Northern Ireland football. This partnership allows us to invest in the local game played in footballing towns across the province.  

“As the leading independent bookmakers in Northern Ireland, the association with the Irish FA and Northern Ireland football will boost our profile further.”

For affiliates with Irish traffic, contact the Toals Affiliate team on toal[email protected] to help promote a fast-expanding brand.

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